The short version
How AI chatbots work, in four sentences
An AI chatbot uses a language model to understand a question written in everyday words and to write a reply.
On its own, a language model answers from whatever it learned in training, which is why general chatbots sometimes invent details about a business.
A chatbot built for a business website first gathers the facts that business has published, then writes its answer from those facts. This approach is often called retrieval-augmented generation, or RAG.
Ours adds one rule: if the facts don't cover the question, it doesn't answer it. It tells the customer someone will get back to them and passes the question to you.
Four steps
Live on your website in a few minutes
It reads your website
It reads up to 10 of your most useful pages straight away: services, prices, hours, the area you cover. It also reads any price list, menu or brochure you upload as a PDF, Word or text file, and on a paid plan it learns from more of your site, up to 2,500 pages on Pro. When your site changes, re-read it or add pages from your dashboard.
You check what it learned
See every fact with the page it came from. Anything missing is listed as a gap, and you can fill it with a quick answer of your own.
You test it
Read its answers to the questions your kind of business really gets. Correct any answer in one click, and your correction outranks your website from then on.
It goes live
Paste one line into your website, install our free WordPress plugin, or share a hosted chat link. New leads reach you by email with the page they came from, customers book in the chat through Google Calendar or a booking page like Calendly, and a person is always one tap away for them.
Chatbot hallucination
What chatbot hallucination is, and how this one guards against it
A customer asks: “Do you give a discount to seniors?”
A chatbot that guesses
“Yes! We offer 10% off all services for seniors.”
Nothing on the website mentions a discount. The customer now expects one, and you're left to explain.
Your assistant
“I don't want to guess on that one. Can I take your name and number? Someone from the team will confirm and get back to you.”
No fact covers the question, so it doesn't guess. It takes their details and hands the question to you.
Why you can trust it
Six checks between a question and an answer
These are what stop yours giving a confident answer with nothing behind it.
Answers come from your facts
Answers are built from what it found on your site and in the documents you uploaded, and it records which facts it used for each reply. Apart from safety directions such as calling 911, an answer that cites nothing is replaced with a handover.
It says when it doesn't know
If nothing it knows covers a question, it tells the customer someone will get back to them and passes the question to you.
Your corrections win
An answer you write yourself is ranked above anything it read on your website.
Tested before launch
You see its answers to real customer questions before it meets a single customer.
Checked after launch
Answers it wasn't sure of are listed for you to confirm or correct, along with facts on your site that contradict each other.
Measured, not claimed
Hold back a small share of visitors from seeing it, and your Results page shows how many more got in touch because of it.
When it hands over
It knows when a person should take over
They ask for a person
A Talk to a person button is always visible, and asking in words works too. See human handoff for what you receive.
Your website doesn't cover it
It won't guess. It takes their details and passes the question on.
It's urgent
A burst pipe, a court date, a filing deadline: it takes contact details first and alerts you.
It needs a professional
It never gives legal, medical or tax advice in chat. It takes their details and passes the question to you.
What it reads
What it reads, and what it leaves alone
It uses
- The public pages of your website: services, prices, hours, areas and policies
- Pages you add or remove yourself from your dashboard
- Price lists, menus and brochures you upload: PDF, Word, text, CSV or Markdown, up to 20 files of 4 MB each
- Answers you write for questions your site doesn't cover
- Your opening hours, holiday closures and settings, such as whether it may quote prices and the ZIP codes you serve
It never uses
- Other websites, or general searches of the web
- Password-protected or private pages
- Guesses about your prices, policies or availability
- Anything about another business
Where it works
Add it to any website in minutes
- WordPress
- Wix
- Squarespace
- Shopify
- GoDaddy
- Duda
- Webflow
- Any HTML website
Can't edit your website?
Use your hosted chat page instead: a link for your Google Business Profile, your email signature, an ad or a text reply. Same assistant, nothing to install.
Questions
Common questions
How often do AI chatbots hallucinate?
More often than you'd expect, even when the facts are right in front of them. Vectara's hallucination leaderboard (updated September 2026) asks language models to summarize thousands of articles they're given, and measured made-up details in about 2% to 24% of summaries, depending on the model. That's why ours doesn't rely on the model alone: an answer that cites none of your facts is replaced with a handover, and you test it on real questions before launch.
Where do AI chatbots get their information?
A general chatbot answers from what its model learned in training, and some also search the web. A business chatbot should answer from the business's own information. Ours uses your website, the documents you upload and the answers you write, and nothing else. It can't yet read a page that only shows its text after scripts run in the browser, so add those facts as answers of your own.
What's the difference between a chatbot and an AI chatbot?
An older chatbot follows a script: buttons and fixed replies, and anything off the script gets "Sorry, I didn't understand." An AI chatbot understands a question typed in everyday words and writes its own reply. The risk that comes with that is invention, which is why ours is held to your facts.
How long does it take to set up?
About a minute to read your website: paste your address and it reads your key pages. Checking what it learned and testing a few answers is up to you, and putting it on your site takes a few minutes more: one line of code, our free WordPress plugin, or a link to your chat page.
Does the chatbot learn from customer conversations?
Not on its own. Its answers change only when your information does: a corrected answer, a new answer you write, a page you add or a re-read of your site. Questions it had to hand over are listed for you, so you can answer each one once. Anthropic, whose Claude model writes the replies unless you choose a Gemini one, may not train its models on the conversations under its Commercial Terms.
If I correct an answer, will it stay corrected?
Yes. A correction is stored as your own answer, it's ranked above anything read from your website, and re-reading your site never overwrites it. It changes only if you edit or remove it.
Can it answer from a PDF price list or menu?
Yes. Upload PDF, Word, text, CSV or Markdown files, up to 20 of them at 4 MB each, and it reads them into the same facts as your website. It quotes them as written rather than rounding or rewording a price.
Does it update when I change my website?
Yes, though not the same minute. While it's in use it re-reads your site every week, or every day on Growth and Pro, and emails you when something customers are quoted has changed. To pick up a change sooner, re-read your site from your dashboard or add the page that changed. You can also correct a single fact in a click.
What languages does it speak?
It replies in the language the customer writes in, answering from your facts, and after its first reply the chat's own buttons switch to that language too. The greeting and suggested questions stay as you wrote them.