Pricing

AI chatbot pricing that grows with your business

Start free, with no card. Your trial carries every feature. Plans differ by how many customer messages they answer in full each month and how many websites they cover, and paying yearly saves 10% to 15%, depending on the plan.

AI Chat Bot is a subscription to an AI chatbot for your website. Choose a plan, billed monthly or yearly, or stay on Free.

  • Starter

    For a small business with steady inquiries.

    $17/month

    $204 billed yearly, you save $24

    Choose Starter
    • 1,500 customer messages a month
    • 1 agent / website
    • Learns from up to 200 pages
    • Answers only from your website
    • Lead alerts by email
    • No hidden charges
    • Bookings in chat
    • Google Calendar
    • Lead webhook
    • Results and attribution
    • Backup contact
  • Most popular

    Growth

    For busy businesses and teams.

    $43/month

    $516 billed yearly, you save $72

    Choose Growth
    • 5,000 customer messages a month
    • 5 agents / websites
    • Learns from up to 1,000 pages, shared across your agents
    • Answers only from your website
    • Lead alerts by email
    • No hidden charges
    • Bookings in chat
    • Google Calendar
    • Lead webhook
    • Results and attribution
    • Backup contact
  • Pro

    For high volume, several locations or agencies.

    $109/month

    $1,308 billed yearly, you save $240

    Choose Pro
    • 15,000 customer messages a month
    • 15 agents / websites
    • Learns from up to 2,500 pages, shared across your agents
    • Answers only from your website
    • Lead alerts by email
    • No hidden charges
    • Bookings in chat
    • Google Calendar
    • Lead webhook
    • Results and attribution
    • Backup contact
  • Enterprise

    For franchises, groups and agencies with many sites.

    Let's talk

    Pricing built around your volume.

    Contact us
    • Everything in Pro
    • Custom message volume
    • Pricing across many locations or clients
    • Invoice billing
    • Help with setup

Free

For trying it properly, and for quiet websites.

$0

Free forever. No card needed.

  • 100 customer messages a month
  • 1 agent / website
  • Learns from up to 10 pages
  • Answers only from your website
  • Lead alerts by email
  • Never deleted for being quiet
  • Bookings in chat
  • Google Calendar
  • Lead webhook
  • Results and attribution
  • Backup contact
Get started

Not ready to pay? Every new account can start with a free 7-day trial of 200 customer messages. No card needed, and you stay on Free until you choose a plan.

You can cancel at any time. Refund and cancellation policy

Add-ons

Add-ons you switch on yourself

Remove "Powered by AI Chat Bot"

Takes our small grey line out of your chat, so the assistant reads as entirely yours. Works on any plan, including Free, and stays with you if you change plan.

$19a month

Add it

Auto top-up

On a paid plan, when your assistant has used 95% of the month's messages, we add 2,000 more so it keeps answering in full. You set the most times it can happen in a month, and we email you each time. Off unless you turn it on.

$20per 2,000 messages

Switch it on

What we don't charge for

  • No hidden chargesYour plan and the add-ons you switch on, and nothing else. Without auto top-up, reaching your allowance pauses answers until the 1st and the chat shows a contact form instead; it never adds a charge by itself.

Compare

Compare all plans

Everything each plan carries, side by side. Every new account can start with the same free trial, and no plan has hidden charges.
Compare all plans
FreeStarterGrowthPro
Price, billed monthly$0$19 a month$49 a month$129 a month
Price, billed yearly$0$17 a month$43 a month$109 a month
Customer messages a month1001,5005,00015,000
Agents / websites11515
Website pages your assistants learn from, in all102001,0002,500
Bookings in chatYesYesYesYes
Google CalendarYesYesYesYes
Lead webhookYesYesYesYes
Results and attributionYesYesYesYes
Backup contactYesYesYesYes
No badge in the chatAdd-on, $19 a monthAdd-on, $19 a monthAdd-on, $19 a monthAdd-on, $19 a month
When you reach your allowanceContact form instead of answers until the 1stContact form until the 1st, or auto top-up: 2,000 for $20Contact form until the 1st, or auto top-up: 2,000 for $20Contact form until the 1st, or auto top-up: 2,000 for $20

Included

What no plan can switch off, Free included

  • Answers from your website

    Reads your own pages and the documents you upload, and answers from the facts it found and your own answers.

  • Lead capture and email alerts

    Every new lead is emailed to you the moment it's captured, and kept in your dashboard. Text alerts are coming soon.

  • Widget and hosted page

    A chat bubble for your site, and a link you can share anywhere.

  • Test and correct

    See its answers before customers do, and fix any in one click.

  • A person one tap away

    The Talk to a person button is always on screen, so no customer is stuck with the bot. How handoff works.

  • Never taken off your site

    Past your monthly allowance, answers pause and the chat shows a contact form, so visitors can still leave their details for you.

What a missed inquiry costs

Work out what unanswered inquiries cost you

Use your own numbers. It's simple multiplication, but most owners have never put a figure on the inquiries that arrive while they're busy or closed.

Count after-hours contact forms, calls that went to voicemail and messages answered the next day.

%

Your usual rate for inquiries you answer quickly.

The average job, or a year of a client or member.

Revenue at stake each month

$750

An estimate from your numbers, not a promise. Once live, your Results page measures what your assistant actually adds.

How chatbot pricing works

The four ways chatbots are priced

Prices vary widely, but almost every chatbot is priced in one of these ways. Knowing which one you're buying tells you what your bill does in a busy month.

  • Per message or credit

    A monthly allowance of messages or credits. Simple to start; check what happens to your bill, or your chatbot, when a busy month uses it up.

  • Per resolution

    You pay each time the bot resolves a conversation. It sounds fair, but your bill depends on how the vendor defines resolved. Some count any conversation where the customer simply doesn't ask for more help after the bot's reply.

  • Per seat

    You pay for each team member who logs in, sometimes with AI usage charged on top. Common with live chat and help desk tools.

  • Flat monthly plan

    One price for the month. The easiest to budget for; check what limits sit behind it.

What to check before you buy

  • Whether you can try it on your own website before paying, without a card
  • What happens at a limit: extra charges, a paused chatbot, or a reduced service
  • Whether removing the vendor's branding costs extra
  • Whether a free plan's chatbot is deleted after a period of inactivity
  • Whether a customer can always reach a person from the chat
  • Who keeps the leads and conversations if you leave

Compare the options

Chatbot vs answering service vs AI receptionist

They solve different problems. Plenty of businesses use one for the phone and another for the website.
Chatbot vs answering service vs AI receptionist
AI Chat BotPhone answering serviceAI phone receptionist
Answers people on your websiteYesNoNo
Answers phone callsNoYesYes
Available day and nightYesDepends on the planYes
Answers from your website's informationYesFrom a scriptDepends on setup
Gets you each lead in secondsYesYesYes
Books appointmentsYesSome servicesSome products
Try it on your own business before payingYesVariesVaries

Questions

AI chatbot pricing questions

What do I get that other chatbots don't have?

Three things the chatbots we've compared don't offer: Results measured against visitors who never saw the assistant, so you see what it adds rather than everything it touched; test and correct, where you read its answers before customers do and fix one in a step; and rules for your kind of business, from what a roofer must never promise about insurance to what a dentist's assistant must never advise.

How much does an AI chatbot cost per month?

Website chatbots are usually a monthly subscription, and the price depends on how they're metered: by message, by resolution, by seat or as a flat plan. Ours is free for ever at 100 customer messages a month. Starter is $19 a month for 1,500, Growth $49 for 5,000 and Pro $129 for 15,000, or 10% to 15% less on yearly billing. Enterprise is priced around your volume.

Do I need a card, and what happens when my trial ends?

No card, and you don't even need an account to try it on your website. When the trial ends you move to the Free plan, with no deadline. Your assistant stays on your site and answers 100 customer messages a month in full. After that, answers pause until the 1st and the chat shows a contact form, so visitors can still leave their details. Choose a plan whenever you need more.

Is an AI chatbot worth it for a small business?

It's worth it if inquiries arrive when you can't answer them and a new customer is worth more than the monthly cost. Try the calculator above with your own numbers, then check your Results page, which compares visitors who saw your assistant with visitors who didn't.

Which plan do I need?

Count the chats you expect a month and allow about four messages each: a message is one customer message your assistant answers, and questions you ask it while testing don't count. A quiet website can stay on Free. A business with a few dozen inquiries a week fits Starter, a busy one Growth, and several locations or an agency Pro. Each plan also covers a number of agents, one for each website, shown on its card; Enterprise covers more. You can change plan at any time, and your dashboard shows how much of this month's allowance you've used.

What happens if I use all my messages, and can I cap the cost?

Your assistant stays on your site, but it stops answering until your allowance starts again on the 1st of the month. Visitors see a short notice and a contact form, and what they send reaches you by email as a lead. That adds no charge. We warn you as you get close, so you can move to a bigger plan. On a paid plan you can instead switch on auto top-up: when you've used 95% of the month, 2,000 more messages are added for $20, and we email you each time. It's off unless you turn it on, and you choose the most packs it can buy in a month, which caps what it can add to your bill. Separately, a monthly ceiling in your settings caps how many conversations it answers in full.

How do yearly billing and cancelling work?

Yearly, you pay for twelve months at once and save 10% to 15%, depending on the plan: Starter works out at $17 a month instead of $19. There are no setup fees or long contracts. You can cancel at any time; cancelling stops the next payment, and the month or year you've already paid for isn't refunded. When that paid time ends, your account moves to the Free plan. A charge made twice or in error is refunded in full; our refund and cancellation policy has the details.

Does removing your branding cost extra?

Yes, and here is exactly what it is: the chat carries one small grey "Powered by AI Chat Bot" line under the message box, and $19 a month takes it off. It works on any plan, including Free, and you switch it on or off yourself from your Billing page. Nothing else about your assistant changes.

Who keeps my leads and conversations if I leave?

You do. They stay in your dashboard until you delete your account, or until the retention period you can set in your settings, and cancelling a paid plan doesn't remove them. Security and privacy sets out what we store and how deletion works. Every conversation, with what was said, is on your Conversations page, and you can download your leads and conversations as CSV files. To have them in another system as they arrive, switch on the lead webhook (listed on each plan's card): it sends each new lead to Zapier, Make or your CRM the moment it's captured, and our setup guides cover HubSpot, Pipedrive, Salesforce and Google Sheets. Deleting your account erases them for good.

Try it on your own website

Your customers are asking right now

Paste your website and see your assistant answer as your business. It takes about a minute.

  • No account needed
  • No card
  • Free plan forever

Want the details first? See pricing