Starter
For a small business with steady inquiries.
$23/month
$276 billed yearly, you save $72
Start free trial- 1,000 customer messages a month
- 1 agent / website
- Answers only from your website
- Lead alerts by email
- No hidden charges
- Bookings in chat
- Google Calendar
- Lead webhook
- Results and attribution
- Backup contact
- Text message alerts
- Most popular
Growth
For busy businesses and teams.
$55/month
$660 billed yearly, you save $168
Start free trial- 4,000 customer messages a month
- 5 agents / websites
- Answers only from your website
- Lead alerts by email
- No hidden charges
- Bookings in chat
- Google Calendar
- Lead webhook
- Results and attribution
- Backup contact
- Text message alerts
Pro
For high volume, several locations or agencies.
$119/month
$1,428 billed yearly, you save $360
Start free trial- 12,000 customer messages a month
- 15 agents / websites
- Answers only from your website
- Lead alerts by email
- No hidden charges
- Bookings in chat
- Google Calendar
- Lead webhook
- Results and attribution
- Backup contact
- Text message alerts
Enterprise
For franchises, groups and agencies with many sites.
Let's talk
Pricing built around your volume.
Contact us- Everything in Pro
- Custom message volume
- Pricing across many locations or clients
- Invoice billing
- Help with setup
Free
For trying it properly, and for quiet websites.
$0
Free forever. No card needed.
- 50 customer messages a month
- 1 agent / website
- Answers only from your website
- Lead alerts by email
- Never deleted for being quiet
- Bookings in chat
- Google Calendar
- Lead webhook
- Results and attribution
- Backup contact
- Text message alerts
Every plan starts with a free 7-day trial of 200 customer messages. No card needed, and you stay on Free until you choose a plan.
Add-ons
Add-ons you switch on yourself
Remove "Powered by AI Chat Bot"
Takes our small grey line out of your chat, so the assistant reads as entirely yours. Works on any plan, including Free, and stays with you if you change plan.
$25a month
Start freeAuto top-up
On a paid plan, when your assistant has used 95% of the month's messages, we add 1,000 more so it keeps answering in full. You set the most times it can happen in a month, and we email you each time. Off unless you turn it on.
$20per 1,000 messages
Start freeWhat we don't charge for
- No hidden chargesYour plan and the add-ons you switch on, and nothing else. Without auto top-up, reaching your allowance moves your assistant to a reduced service until the 1st; it never adds a charge by itself.
Compare
Compare all plans
| Free | Starter | Growth | Pro | |
|---|---|---|---|---|
| Price, billed monthly | $0 | $29 a month | $69 a month | $149 a month |
| Price, billed yearly | $0 | $23 a month | $55 a month | $119 a month |
| Customer messages a month | 50 | 1,000 | 4,000 | 12,000 |
| Agents / websites | 1 | 1 | 5 | 15 |
| Bookings in chat | Yes | Yes | Yes | Yes |
| Google Calendar | Yes | Yes | Yes | Yes |
| Lead webhook | Yes | Yes | Yes | Yes |
| Results and attribution | Yes | Yes | Yes | Yes |
| Backup contact | Yes | Yes | Yes | Yes |
| Text message alerts | Yes | Yes | Yes | Yes |
| WhatsApp alerts | No | No | No | No |
| Customers chat on WhatsApp | No | No | No | No |
| Answers the phone | No | No | No | No |
| No badge in the chat | Add-on, $25 a month | Add-on, $25 a month | Add-on, $25 a month | Add-on, $25 a month |
| When you reach your allowance | Reduced service until the 1st | Reduced service, or auto top-up: 1,000 for $20 | Reduced service, or auto top-up: 1,000 for $20 | Reduced service, or auto top-up: 1,000 for $20 |
Included
What every plan includes
Answers from your website
Reads your own pages and answers from the facts it found and your own answers.
Lead alerts
New leads sent to your phone by text and to your inbox by email.
Widget and hosted page
A chat bubble for your site, and a link you can share anywhere.
Bookings
Your existing booking page, or Google Calendar with real free times.
Test and correct
See its answers before customers do, and fix any in one click.
Results
See the leads it captured, how its answers were backed, and what it adds against visitors who never saw it.
What a missed inquiry costs
Work out what unanswered inquiries cost you
Count after-hours contact forms, calls that went to voicemail and messages answered the next day.
Your usual rate for inquiries you answer quickly.
The average job, or a year of a client or member.
Revenue at stake each month
$750
An estimate from your numbers, not a promise. Once live, your Results page measures what your assistant actually adds.
How chatbot pricing works
The four ways chatbots are priced
Prices vary widely, but almost every chatbot is priced in one of these ways. Knowing which one you're buying tells you what your bill does in a busy month.
Per message or credit
A monthly allowance of messages or credits. Simple to start; check what happens to your bill, or your chatbot, when a busy month uses it up.
Per resolution
You pay each time the bot resolves a conversation. It sounds fair, but your bill depends on how the vendor defines resolved.
Per seat
You pay for each team member who logs in, sometimes with AI usage charged on top. Common with live chat and help desk tools.
Flat monthly plan
One price for the month. The easiest to budget for; check what limits sit behind it.
What to check before you buy
- Whether you can try it on your own website before paying, without a card
- What happens at a limit: extra charges, a paused chatbot, or a reduced service
- Whether removing the vendor's branding costs extra
- Whether a free plan's chatbot is deleted after a period of inactivity
- Whether a customer can always reach a person from the chat
- Who keeps the leads and conversations if you leave
Compare the options
Chatbot vs answering service vs AI receptionist
| AI Chat Bot | Phone answering service | AI phone receptionist | |
|---|---|---|---|
| Answers people on your website | Yes | No | No |
| Answers phone calls | No | Yes | Yes |
| Available day and night | Yes | Depends on the plan | Yes |
| Answers from your website's information | Yes | From a script | Depends on setup |
| Gets you each lead in seconds | Yes | Yes | Yes |
| Books appointments | Yes | Some services | Some products |
| Try it on your own business before paying | Yes | Varies | Varies |
Questions
Pricing questions
How much does a chatbot cost per month?
Website chatbots are usually a monthly subscription, and the price depends on how they're metered: by message, by resolution, by seat or as a flat plan. Ours is free for ever at 50 customer messages a month. Starter is $29 a month for 1,000, Growth $69 for 4,000 and Pro $149 for 12,000, or 20% less on yearly billing. Enterprise is priced around your volume.
What counts as a message?
One message from a customer that your assistant answers. Questions you ask it while testing don't count.
Do I need a card to start?
No. You don't even need an account to try it on your website. You only create one to keep your assistant.
What happens when my trial ends?
You move to the Free plan, with no card and no deadline. Your assistant stays on your site and answers 50 customer messages a month in full; after that it keeps answering from what it already knows and still takes leads until the 1st. Choose a plan whenever you need more.
Is an AI chatbot worth it for a small business?
It's worth it if inquiries arrive when you can't answer them and a new customer is worth more than the monthly cost. Try the calculator above with your own numbers, then check your Results page, which compares visitors who saw your assistant with visitors who didn't.
Which plan do I need?
Count the chats you expect a month and allow about four messages each. A quiet website can stay on Free. A business with a few dozen inquiries a week fits Starter, a busy one Growth, and several locations or an agency Pro. Each plan also covers a number of agents, one for each website, shown on its card; Enterprise covers more. You can change plan at any time, and your dashboard shows how much of this month's allowance you've used.
What happens if I use all my messages?
Your assistant stays on your site. It moves to a reduced service that still answers from what it knows and still takes leads, until your allowance starts again on the 1st of the month. We warn you as you get close, so you can move to a bigger plan. On a paid plan you can instead switch on auto top-up: when you've used 95% of the month, 1,000 more messages are added for $20, up to a monthly limit you choose, and we email you each time. It's off unless you turn it on.
How does yearly billing work?
You pay for twelve months at once and save 20%: Starter is $276 a year instead of $348. You can cancel at any time, which stops the plan renewing at the end of the year you've paid for.
Are there setup fees or long contracts?
No setup fees: you set it up yourself in minutes. Plans are billed monthly or yearly, and you can cancel at any time.
Does removing your branding cost extra?
Yes, and here is exactly what it is: the chat carries one small grey "Powered by AI Chat Bot" line under the message box, and $25 a month takes it off. It works on any plan, including Free, and you switch it on or off yourself from your Billing page. Nothing else about your assistant changes.
Can I cap what I spend?
Yes. Set a monthly limit in your settings. Reaching it never switches your assistant off: it moves to a reduced service and keeps taking leads.