Why it matters
The Sunday-night move-out clean
A family moving out on the 28th needs the house cleaned before the landlord's walk-through. They message four companies on Sunday evening, because that's when they finally sat down.
Three reply on Monday morning. By then the job is booked with the one that answered at 9pm on Sunday, took the size of the house and the date, and said someone would confirm the price in the morning.
Nothing in that first reply needed you. It needed the number of bedrooms and bathrooms, the kind of clean and a phone number, and your website already says which of those change the price.
- 83,174janitorial and cleaning business locations with employees on payroll operated in the US in 2024. The count leaves out one-person cleaners with no payroll, so a customer comparing cleaners has even more to choose from.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 561720)
- $640was the average weekly wage in janitorial and cleaning services in 2024. With pay at that level, most owners can't staff a desk to answer every text, so the owner answers between jobs.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 561720)
Example conversation
A move-out inquiry on a Sunday night
- How much for a move-out clean on a 3-bedroom house?
The first question, every time
- A move-out clean is priced on the size and the condition of the home, so I'd rather someone give you a real figure than guess at one. How many bathrooms, and when do you need it done by?
No invented price, and it asks what actually decides one
- Two baths. We're out on the 28th. Will it definitely get our deposit back?
- I can't promise anything about the deposit, since that's between you and your landlord. What I can do is get you a quote for the clean itself. What's your name and the best number to reach you?
No deposit promise, no inspection promise
- Tom Neale, 555-0128. Are your products safe? We've got a baby.
- The cleaner will talk you through exactly what's used and can go over alternatives with you. I've got your details, so someone will be in touch with the quote.
Never calls a product safe or non-toxic, even where the website does
- New lead · Tom Neale · 555-0128 · Move-out clean, 3-bed, 2-bath house · By the 28th
Emailed to you in seconds. The products question is in the conversation on your dashboard
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Ask a sample assistant yourself
Sample Cleaning Co.
SampleA sample cleaning service, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What customers ask before they book
- How much is a clean for a three-bedroom house?
- Do you do biweekly cleaning?
- Do you do move-out cleaning?
- Do you bring your own supplies?
- Are your products safe for kids and pets?
- Are your cleaners insured and background checked?
- Do you cover my area?
- Can I have the same cleaner each time?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Asks what actually sets the price
Bedrooms and bathrooms, the kind of clean and how often, plus up to three questions you add yourself, such as whether there are pets. It quotes only what your website publishes, and otherwise says the price depends on the job and gets their details for a real quote.
Stays out of product-safety claims
It never calls a product safe, non-toxic, natural or eco-friendly, even where your own website does, because those are claims that need evidence behind them. It says the cleaner will explain what's used.
Refuses access arrangements
No key under the mat, no alarm code, no confirmation of when the house is empty. If someone offers one anyway, it neither repeats it back nor puts it in the lead.
Passes specialist jobs to you
Mold, sewage, needles, drug residue, biohazards and hoarding are never agreed to. It says those need a specialist and takes the details so you can answer.
Rules it follows
Claim and safety rules your cleaning company chatbot follows
No safety or eco claims, even from your own site
It never calls a product or a clean safe, non-toxic, harmless, chemical-free, natural, eco-friendly, green, gentle or safe for children, babies, pets or allergies, and it doesn't rephrase its way around them. The FTC's Green Guides warn against broad eco-friendly claims and require competent and reliable scientific evidence for a non-toxic one, and a chat reply can't carry that evidence. It says the cleaner will talk through the products used.
No deposit or inspection promises
It never says a clean will pass a landlord's or property manager's move-out inspection or get a security deposit back. That's between the tenant and their landlord, and it says so.
Prices only as published
It quotes a price only where your website publishes one for exactly what was asked. Otherwise it says the price depends on the size, the condition and the frequency, and takes their details for a real quote.
Nothing about access, ever
It never agrees to a key being left anywhere, a code being used, or entry while nobody is home, and never asks for an alarm code, a key location or when a home is empty. Where a customer volunteers one, it doesn't repeat it back or put it in the lead. Access gets arranged with you directly.
Specialist work is handed over
It never advises on or agrees to mold, sewage, needles, drug residue, animal or human waste, a death or hoarding. It says those need a specialist and takes the details.
No promises about who shows up
It never promises a named cleaner or the same cleaner each time, beyond what your website says, because that's a scheduling decision and it doesn't have your schedule.
Insurance and checks as published
It states insurance, bonding, background checks and guarantees only as your website states them, and never upgrades a claim into a stronger one.
What reaches you
What reaches your inbox
Bedrooms, bathrooms, the kind of clean and the date, which is usually enough to price it from your truck between jobs. List the ZIP codes and towns you clean in and each lead also says whether it's inside your area.
- Name
- Tom Neale
- Phone
- 555-0128
- Job
- Move-out clean, 3-bed, 2-bath house
- When
- By the 28th
Your tools
Works alongside your cleaning business software
- Jobber
- ZenMaid
- Launch27
- BookingKoala
- Housecall Pro
Questions
Common questions
What does it cost, and how long does setup take?
There's a free plan with 100 customer messages a month and no card, and paid plans start at $19 a month. Setup is paste your website address, let it read your pages for about a minute, then add one line of code to the site or install the WordPress plugin.
Will it give people a price?
Only a price your website publishes for exactly what they asked. It never invents a range or a “typically.” If your site lists flat rates by home size, it quotes them; if it doesn't, the customer gets a real quote from you.
Our website says our products are non-toxic. Why won't it repeat that?
Your website can carry that claim with whatever evidence backs it. A sentence lifted into a chat reply can't, and the FTC expects evidence behind claims like non-toxic and eco-friendly. So it says the cleaner will explain what's used instead.
A customer typed their alarm code into the chat. What happens?
It doesn't repeat the code, doesn't put it in the lead you receive, and says you'll arrange access directly. The code is still in that conversation's record, which is why the assistant never asks for one.
What about commercial and office inquiries?
Handled the same way, from whatever your website says about commercial work. It takes the size, the frequency and the contact, which is usually all you need to decide whether to quote.
Will it promise the same cleaner every week?
Only if your website says so. It doesn't see your schedule, and a promise about who shows up is the kind that breaks the first week somebody's out sick.
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