Why it matters
The Sunday-night enquiry
A family moving out on the 28th needs an end-of-tenancy clean. They message four companies on Sunday evening, because that is when they finally sat down.
Three reply on Monday morning. By then the job is booked with the one that answered at nine on Sunday night, took the property size and the date, and said someone would confirm the price in the morning.
Nothing about that first reply needed a person. It needed the property size, the kind of clean and a number to call back on.
- 83,174cleaning and janitorial businesses had paid staff in the US in 2024, employing 1,067,151 people between them.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 561720)
- $640was the average weekly wage in the industry in 2024. On margins like that, an hour spent answering the same three questions by text is an hour that has to come from somewhere.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 561720)
- Evidenceis what an environmental claim needs. The FTC's Green Guides require competent and reliable scientific evidence behind claims like non-toxic, green or eco-friendly, so the assistant repeats none of them, even from your own website.FTC, Environmental Claims: Summary of the Green Guides
Example conversation
An end-of-tenancy enquiry on a Sunday night
- How much for an end-of-tenancy clean on a 3-bed house?
The first question, every time
- An end-of-tenancy clean is priced on the size and the condition, so I'd rather someone give you a proper figure than guess at one. It's a 3-bed: is that a house or a flat, and when do you need it done by?
No invented price, and it asks what actually decides one
- House. We're out on the 28th. Will it definitely get our deposit back?
- I can't promise anything about the deposit, since that's between you and your landlord or agent. What I can do is get you a quote for the clean itself. What's your name and the best number to reach you?
No deposit promise, no inspection promise
- Tom Neale, 555-0128. Are your products safe? We've got a baby.
- The cleaner will talk you through exactly what's used and can go over alternatives with you. I've got your details, so someone will be in touch with the quote.
Never calls a product safe or non-toxic, even where the website does
- New lead · Tom Neale · 555-0128 · End-of-tenancy, 3-bed house · Needed by the 28th · Asked about products, has a baby
Texted and emailed to you in seconds
What customers ask
What customers ask before they book
- How much is a clean for a three-bedroom house?
- Do you do fortnightly cleans?
- Do you do end-of-tenancy cleans?
- Do you bring your own products?
- Are your products safe for children and pets?
- Are your cleaners insured and background checked?
- Do you cover my area?
- Can I have the same cleaner each time?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Asks what actually sets the price
The size of the property, the kind of clean and how often. It quotes only what your website publishes, and otherwise says the price depends on the job and gets their details for a proper quote.
Stays out of product-safety claims
It never calls a product safe, non-toxic, natural or eco-friendly, even where your own website does, because those are claims that need evidence behind them. It says the cleaner will explain what's used.
Refuses access arrangements
No key under the mat, no alarm code, no confirmation of when the house is empty. If someone offers one anyway, it neither repeats it back nor puts it in the lead.
Passes specialist jobs to you
Mould, sewage, needles, drug residue, biohazards and hoarding are never agreed to. It says those need a specialist and takes the details so you can answer.
Rules it follows
Claim and safety rules it follows
No safety or eco claims, even from your own site
It never calls a product or a clean safe, non-toxic, harmless, chemical-free, natural, eco-friendly, green, gentle or safe for children, babies, pets or allergies, and it doesn't rephrase its way around them. The FTC's Green Guides require competent and reliable scientific evidence for environmental claims, and a chat cannot carry it. It says the cleaner will talk through the products used.
No deposit or inspection promises
It never says a clean will pass a landlord's or agent's inspection, get a deposit back, or satisfy a check-out report. That is between the tenant and their landlord, and it says so.
Prices only as published
It quotes a price only where your website publishes one for exactly what was asked. Otherwise it says the price depends on the size, the condition and the frequency, and takes their details for a real quote.
Nothing about access, ever
It never agrees to a key being left anywhere, a code being used, or entry while nobody is home, and never asks for an alarm code, a key location or when a property is empty. Where a customer volunteers one, it doesn't repeat it back or put it in the lead. The safest place for that information is a conversation with you, not a chat log.
Specialist work is handed over
It never advises on or agrees to mould, damp, sewage, needles, drug residue, animal or human waste, a death or hoarding. It says those need a specialist and takes the details.
No promises about who turns up
It never promises a named cleaner or the same cleaner each time, beyond what your website says, because that is a rota decision and it doesn't have your rota.
Insurance and checks as published
It states insurance, bonding, background checks and guarantees only as your website states them, and never upgrades a claim into a stronger one.
What reaches you
What reaches your phone
Each lead arrives by text and email with what you need to price the job and call back.
- Name
- Tom Neale
- Phone
- 555-0128
- Job
- End-of-tenancy clean, 3-bed house
- How often
- One-off
- When
- By the 28th
- Note
- Asked about products, has a baby
Your tools
Works alongside your scheduling software
- Jobber
- Launch27
- ZenMaid
- Housecall Pro
Questions
Common questions
Will it give people a price?
Only a price your website publishes for exactly what they asked. Otherwise it says what's true: a clean is priced on size, condition and frequency, and someone will give them a proper figure. It never invents a range or a 'typically'.
Our website says our products are non-toxic. Why won't it repeat that?
Because claims like non-toxic, natural and eco-friendly need competent and reliable scientific evidence behind them under the FTC's Green Guides. Your website can carry that claim with whatever backs it; a sentence pulled out into a chat can't. It says the cleaner will explain what's used instead.
Someone offered it our customer's alarm code. What happened?
Nothing. It doesn't repeat a code or a key location back, and doesn't put either in the lead you receive. Access gets arranged directly between you and the customer, which is where that information belongs.
Can it take bookings, or just enquiries?
Both. It sends customers to your booking page, or offers real free times from your Google Calendar. Either way you get the lead by text and email the moment it's captured.
What about commercial and office enquiries?
Handled the same way, from whatever your website says about commercial work. It takes the size, the frequency and the contact, which is usually all you need to decide whether to quote.
Does it handle a mould or biohazard job?
No, and that's on purpose. It never agrees to mould, sewage, needles, drug residue or hoarding work, or advises on any of it. It says those need a specialist and takes the details so you can decide.
Will it promise the same cleaner every week?
Only if your website says so. It doesn't have your rota, and a promise about who turns up is the kind that gets broken on the first week somebody's off sick.
More business types
Built for other businesses too
- HVAC, plumbing and electrical
- Dentists
- Salons and spas
- Real estate agents
- Law firms
- Accountants and CPA firms
- Gyms and fitness studios
- Driving schools
- Tutors and tutoring centers
- Veterinary clinics
- Auto repair shops
- Medical clinics
- Roofing contractors
- Pest control
- Solar installers
- Moving companies
- Home improvement fitters
- Physiotherapy and chiropractic
- Med spas and aesthetics
- Nurseries and childcare
- Insurance and mortgage brokers
- Online stores
- B2B SaaS companies
- Fintech companies