Why it matters
The Sunday-night listing inquiry
A relocating couple finds one of your listings on your website at 9pm on Sunday and asks whether they can see it on Tuesday. The form goes to a team inbox.
On Monday morning they text an agent from a portal listing, who replies within minutes. They tour with that agent and sign a buyer agreement. You reply on Monday afternoon.
Your website had the listing. What it didn't have at 9pm on Sunday was anyone to reply. With the assistant on the page, they'd have heard back at 9:01: the agent will confirm Tuesday, a buyer agreement may come first, and what's the best number. You'd have had their names in your inbox before the portal agent was awake.
- 47%of online property inquiries got no response at all in secret-shopper tests of US brokerages, during weekday business hours.Mike DelPrete, 100+ secret shops at 25+ brokerages, 2024 (analyst study)
- 59%of sellers, and 47% of buyers, hired the first agent they spoke with.Zillow Consumer Housing Trends Report, 2025 (vendor survey)
- 1 in 2buyers who used an agent preferred texting or messaging apps, against one in three who preferred phone calls.Zillow Consumer Housing Trends Report, 2025 (vendor survey)
Example conversation
A buyer finding a listing on a Sunday night
- Is 18 Maple Court still available? Could we see it Tuesday?
A question about one home becomes a showing request
- The agent will confirm whether 18 Maple Court is still available and set up a time with you. Before a tour you may be asked to sign a written buyer agreement. Are you buying with a mortgage, and do you have a home to sell first?
Never says a listing is available; mentions the buyer agreement; starts qualifying
- Mortgage, pre-approved. We're renting now. Is it a safe area for kids?
- I can't describe areas that way, but the city publishes official crime data, and school ratings are available from the state education department. What's your name and number?
Fair housing: no area judgements, points to official sources
- Chris and Robin Patel, 555-0199.
- New lead · Chris and Robin Patel · 555-0199 · Showing at 18 Maple Court, pre-approved buyer · Tuesday
Emailed to you in seconds, so you're the first to call
Try a sample
Ask a sample assistant yourself
Sample Realty Group
SampleA sample real estate agency, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What buyers and sellers ask first
- Is this listing still available?
- Can I see it this weekend? Any open houses?
- What's my home worth?
- Do I need to sign anything before touring?
- What do you charge?
- Do you cover my area?
- Do you help renters or landlords too?
- Can you recommend a lender or inspector?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Qualifies every lead
Buying, selling, renting or renting out; timeline; financing; the property or area they're interested in.
Answers from your website, not from guesses
The areas you cover, the fees you publish, your agents, office hours and how buying or selling with you works. Whether a home is still for sale changes faster than any website, so that goes to you as a showing request with the address.
Turns “what's it worth?” into an appointment
Captures the address for a valuation request instead of producing a number.
Gets you there first
Each lead is emailed to you within seconds, with what they asked, the page of your site they asked from and how they'd like to be contacted.
Rules it follows
A real estate chatbot built around fair housing and industry rules
Fair housing, every time
The Fair Housing Act bars discriminatory statements and steering, and NAR's steering guidance tells agents to give every client the same objective information. It never calls an area safe, family-friendly or a good neighborhood, points to official data for schools and crime, and gives everyone the same answer.
Buyer agreements before tours
Since August 17, 2024, under the practice changes in NAR's settlement, MLS participants working with buyers need a written agreement before touring a home. It never promises an unconditional showing.
No valuations or advice
It won't estimate a price or rent, and passes mortgage, legal and tax questions to you.
Speaks for your brokerage
It answers as your brokerage's website assistant, labeled as AI, and never as a licensed agent.
What reaches you
What reaches your inbox
The email says who, how to reach them, what they want and when. Everything else they told the assistant is on the lead in your dashboard, with the full conversation.
- Names
- Chris and Robin Patel
- Phone
- 555-0199
- Looking at
- 18 Maple Court
- Status
- Buying, pre-approved, renting now
- Wants
- Showing on Tuesday
Your tools
Works alongside your CRM and website
- Follow Up Boss
- BoldTrail
- Lofty
- Sierra Interactive
- CINC
- Real Geeks
- ShowingTime
- dotloop
Questions
Common questions
What does it cost, and how long does setup take?
There's a free plan with 100 customer messages a month and no card, and paid plans start at $19 a month. Paste your website address and it reads your pages in about a minute. To go live, add one line of code to your site or install the WordPress plugin.
Will it tell buyers whether a neighborhood is safe?
No. The Fair Housing Act bars steering, and calling an area safe, dangerous or family-friendly is how steering starts. It points to official sources for crime and school data, gives every buyer the same answer, and leaves neighborhood questions to the agent.
Can it answer questions about specific listings?
Not reliably, so it doesn't try. It learns your services, areas, fees, agents and hours from your pages, and many IDX feeds load listings in a frame or by script that it can't read anyway. A question about one home, such as whether it's still available, is taken as a request with the address and sent to you.
Will buyers think they're talking to a licensed agent?
No. The chat window is labeled as an AI assistant for your brokerage before anyone types, and it never presents itself as an agent. It won't give mortgage, legal or tax advice, or put a price on a home.
Can it book showings?
It takes the request and emails it to you straight away, noting that a buyer agreement may be needed before a tour. You confirm the time, since only you know when the home can be shown.
Is there a real estate chatbot template for qualifying leads?
The questions that matter are: buying, selling or renting; which property or area; timeline; financing or pre-approval; whether they already have an agent; and the best way to reach them. The assistant asks these in conversation, after it has answered what they came to ask.
Does it work with my CRM or IDX website?
Alongside them. It sits on your site as a chat window, so your IDX search keeps working, and leads go to your CRM through a webhook if you set one up.
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Close to yours
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Before you start
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