Why it matters
The customer other movers already called
Dana is moving from Denver to Phoenix on the 3rd. At lunch she fills in one quote form on a moving site, and by mid-afternoon several movers she's never heard of have called, each asking the same questions and none giving a number.
That evening she looks at a few movers' websites herself, because she wants to know why nobody will just give her a price. The reason is federal: for an interstate move, the estimate follows a survey of what's actually going, and it comes from the mover in writing.
Your website is the one that tells her so at nine on a Sunday night, takes what a surveyor needs and books the survey. The lead that reaches you is one she gave you, not a copy handed to a list of movers at lunch.
- 3 to 5times is how often most bought moving leads are sold, according to the moving-software maker SmartMoving's guide to lead providers. A lead from your own website's chat is sold to nobody.SmartMoving, Top Moving Lead Providers, August 2025 (vendor estimate, no method stated)
- 110%of a non-binding estimate is the most a mover may require at delivery on an interstate collect-on-delivery move before handing the shipment over. The assistant states it as the customer's right, never as a price.49 CFR 375.407(a)
- Survey firstis the federal rule for interstate moves: a mover must survey the goods and give a written estimate based on it, and a customer can waive the survey only in writing, signed before loading. So an estimate is never something a chat can produce.49 CFR 375.401
Example conversation
A ballpark request at nine on a Sunday
- Just ballpark it for me. What does a two-bedroom move from Denver to Phoenix cost?
The first question in a lot of moving inquiries
- I can't put a figure on it, and there's a reason beyond being cagey: for a move between states, the estimate has to come after someone surveys what's actually going, and it comes from us in writing. The survey is free, and our team arranges it with you. What's your moving date, and how big is the place?
No ballpark, and it explains why rather than stonewalling
- Two bedrooms, on the 3rd. If you load on the 3rd, will it be in Phoenix by the 5th?
- I can't promise a delivery date, so I won't. That's something the team confirms once the move is booked. What's your name and the best number for them?
No delivery date, no window, no spread
- Dana Whitfield, 555-0117. My piano's worth about $9,000, is that covered?
- Coverage isn't something I can confirm. There's a choice made on the paperwork between released value protection and full value protection, and the team will take you through what each one means for the piano. I've got your details, so they'll be in touch.
Names the choice, never the outcome
- New lead · Dana Whitfield · 555-0117 · Two-bedroom move with a piano, asked about coverage · On the 3rd
Emailed to you in seconds. Denver and Phoenix are on the lead in your dashboard
Try a sample
Ask a sample assistant yourself
Sample Moving Co.
SampleA sample moving company, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What customers ask before they book a survey
- How much to move a two-bedroom apartment?
- Do you come out and look before quoting?
- Do you do moves to another state?
- Can you pack everything for me?
- What happens if something gets broken?
- Can you store my things for a month?
- Will it all go on one truck?
- Do you move pianos and safes?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Turns your own visitors into leads nobody else gets
Each customer who leaves details in your chat reaches you by email alert straight away. There's no lead site in the middle, no shared list and no fee per lead.
Explains why there's no instant price
For an interstate move, federal rules require a survey before a written estimate. It says that plainly, offers the survey, and takes the details, instead of either inventing a number or sounding evasive.
Takes what a surveyor actually needs
Where from, where to, the size of the home and the date. That's a lead a surveyor can act on, rather than a name and a shrug.
States the customer's protection, not a price
Asked what stops a bill doubling on the day, it can say that on a non-binding estimate for an interstate move, a mover must release the shipment at no more than 110% of it. That's their right under 49 CFR 375.407, and it's the opposite of a quote.
Answers local moves from your own pages
The federal household goods rules cover moves between states. A move within one state follows that state's rules, so there it answers from what your site says about how you quote.
Books the survey
Through your booking page, or, once it has a name and number, four open survey times from your Google Calendar, at the length you set for a survey.
Rules it follows
Regulatory rules it follows
No price, no range, no not-to-exceed figure
It never gives a price, a ballpark, a binding price or a not-to-exceed figure, and never guesses from the size of a home, even where your website publishes rates. For an interstate move, 49 CFR 375.401 requires a physical survey of the goods, or a written waiver signed before loading, before a written estimate, and the estimate is yours to give.
The 110% rule as a right, not a quote
Where a customer asks what protects them, it may say that on a non-binding estimate the mover must hand over the shipment if the customer pays no more than 110% of it at delivery, under 49 CFR 375.407. It never says what will actually be charged on the day.
No delivery dates
It never promises a pickup or delivery date, a window or a spread, and never says goods will travel on one truck or with one crew. Those are dispatch decisions and it doesn't have your dispatch.
Coverage is a choice, not an outcome
It never says an item is covered or insured, what a claim would pay, or which protection someone should pick. It names released value and full value protection as the choice made on the paperwork and hands it to you.
Your name and USDOT number only as published
49 CFR 375.207 requires advertising to carry your name as it appears on your USDOT registration and your USDOT number, and requires all of it to be truthful and honest. The assistant repeats what your site publishes and invents neither.
No reading somebody else's paperwork
Asked about goods being held by another mover, it says the obligations are federal and that FMCSA takes complaints, and stops there. It doesn't read their bill of lading for them or tell them what to pay.
No deposits, no payment details
It never takes a deposit, agrees one, or asks for card or bank details. Money is arranged with your team, on your terms.
Restricted items only as your site states them
It never agrees to move hazardous goods, firearms, pets, plants, perishables or cash unless your website says you take them.
What reaches you
Moving leads that go to you, and only you
The email alert gives you the name, number, what they need and the date. The lead in your dashboard adds where they're moving from and to. It isn't shared with or sold to another mover.
- Name
- Dana Whitfield
- Phone
- 555-0117
- Moving from
- Denver, CO
- Moving to
- Phoenix, AZ
- Size
- 2-bed
- Date
- The 3rd
- Note
- Piano, asked about coverage
Your tools
Works alongside your moving software
- SmartMoving
- MoveitPro
- Supermove
- Jobber
Questions
Common questions
Will it replace the moving leads we buy?
Not on its own. It does lead generation from your own website, turning visitors already there into leads. It doesn't bring new ones, so a site with little traffic will still need other sources. What's different is that each lead is yours alone, with no per-lead charge, where a bought lead usually goes to several movers at once.
What does it cost, and how long does setup take?
The Free plan covers 100 customer messages a month with no card, and paid plans start at $19 a month. Paste your website address and it reads your pages in about a minute, then add one line of code or the WordPress plugin. Before you switch it on, check it has your service area and whether you do interstate moves.
Why won't it give even a rough price?
Because for an interstate move the estimate follows a survey of the goods and comes from you in writing, under 49 CFR 375.401. A ballpark from a chat would be a number you then have to explain away. It tells the customer why and offers the survey instead.
Won't refusing to quote lose us the inquiry?
It doesn't just refuse. It says why, offers the free survey and asks for the details in the same message, so the customer has a next step rather than a dead end, and a reason to leave a number.
Will it promise a delivery date on a long-distance move?
Never. No date, no window, no spread, and no promise that everything travels on one truck. Those get confirmed by your team once the move is booked.
Our rates are on our website. Will it repeat them?
No. For movers it never states a price, even one your site publishes, because a rate lifted out of your page and into a chat reads like an estimate. It points the customer to the survey and your team.
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