Why it matters
The inquiry that arrives after bedtime
A parent going back to work in January starts looking in September, and does the looking at 10pm once the house is quiet.
What they want to know is simple: do you take her age, what are the hours, what's the tuition, and can we come see it. Every one of those is on your website, and none of them needs the director.
What they must not be told is that a spot is theirs. Spots get confirmed by the center, after a conversation, and a chatbot that promises one has made a promise you may not be able to keep.
- $13,128was the national average price of a year of child care in 2024. Paying it would take 35% of a single parent's median household income.Child Care Aware of America, Child Care in America: 2024 Price & Supply (May 2025)
- $627was the average weekly wage in child day care in 2024, the lowest of the seven industries we measured for these pages. Few centers can pay someone just to answer parents' questions.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 624410)
Example conversation
A parent looking for a January opening
- Your site says you usually have preschool openings. Can you hold a spot for my daughter from January?
The one thing the assistant must never do
- Spots are confirmed by the center, not by me, so I can't hold one, but I can make sure the director picks this up. How old is your daughter, and when would you like her to start?
No spot offered, no waitlist position implied
- She's three, and January. How many teachers per child are in that room?
- The director can tell you exactly how that room is staffed. Would you like to come see it? Tours are on Wednesday afternoons.
States no ratio, and moves to the tour
- Yes please. We make about $41,000 a year. Would we get the subsidy?
- Eligibility is decided by the state's child care assistance program, not by us, so I won't guess. We do accept child care assistance, and the director can explain how it works here. What's your name and the best number to reach you?
No eligibility call, and it doesn't record what they earn
- Maya Torres, 555-0134.
- New lead · Maya Torres · 555-0134 · Preschool tour, January start · Wednesday afternoon
Emailed to you. The child's age is on the lead in your dashboard, and no child's name or income is anywhere
Try a sample
Ask a sample assistant yourself
Sample Child Care Center
SampleA sample child care center, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What parents ask before they tour
- Do you have any openings for a two-year-old?
- What ages do you take?
- How much is tuition?
- What are your hours?
- Do you accept child care assistance?
- Can I schedule a tour?
- Are you open in the summer and on school holidays?
- How long is the waitlist?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Never offers or holds a spot
It says spots are confirmed by the center and takes the details so the director can confirm one. It also never says a family is on the waitlist or where they are on it.
States no ratio you haven't published
Ratios are set by each state and differ by age group. A number from general knowledge would be one you'd have to stand behind, so it sends the question to the director.
Asks the least it can about the child
Age in years, and when they'd like to start. Never a date of birth, a full name, medical details, allergies or a school, and never a parent's workplace, hours or address.
Books the tour
Through your tour sign-up page, or into an open time on your Google Calendar, at the tour length you choose and inside the hours you set, with the lead emailed to you either way.
Rules it follows
Privacy and promise rules the daycare chatbot follows
No spot is ever offered
It never offers, confirms, holds or promises a spot, and never says a family is on the waitlist or where they are on it. It says the center confirms enrollment and takes the details so you can.
No ratios, group sizes or license conditions
Beyond what your website publishes. Every state sets its own staff-to-child ratios and they differ by age group, so anything quoted from elsewhere is a figure you'd have to answer for.
Subsidy is the program's decision
It never says whether a family qualifies for child care assistance or a state pre-K program, how many hours they'd get, or what they'd pay. It says the program decides and that the center can explain how it works.
No child, family or staff member is ever discussed
It never discusses a named child, a named family, a teacher, or anything that happened at the center, and never confirms whether a particular child is enrolled.
No advice about a child
It never gives advice on development, behavior, sleep, feeding, potty training, allergies or health, and never says whether the center can meet a child's special needs. It says the director talks that through in person.
No safety or quality claims
It never says the center is safe, the safest or better than another, and never states a star rating, accreditation or license number your site hasn't published.
The least data it can take
It asks the child's age in years and when they'd like to start, and nothing else about the child. Where a parent volunteers a birth date, a diagnosis or where they work, it isn't repeated back or written into the lead.
Tuition and hours only as published
It states tuition, registration fees, deposits, notice periods and hours only as your website states them.
What reaches you
What reaches your inbox
The email carries the parent's name and number and what they want. The lead in your dashboard adds the child's age, which decides which classroom has room, and nothing that identifies the child.
- Parent
- Maya Torres
- Phone
- 555-0134
- Child's age
- 3 years
- Wants
- Preschool tour, January start
- When
- Wednesday afternoon
Your tools
Works alongside your child care software
- brightwheel
- Procare
- Kangarootime
- Lillio
- Famly
Questions
Common questions
What does it cost, and how long does setup take?
There's a free plan with 100 customer messages a month and no card, and paid plans start at $19 a month. Setup is paste your center's website, let it read your pages for about a minute, then add one line of code to the site or install the WordPress plugin.
Won't parents want a person, not a bot?
For anything about their child, yes, and it never tries to be that person. Your phone and your front door stay as they are. The chat covers the 10pm questions (ages, hours, tuition, tours) and a Talk to a person button sits under every conversation. When a parent asks for a person, the director gets an email with their question.
Will it tell a parent we have an opening?
Only in the words your website uses, such as “we usually have preschool openings.” It never tells a family a spot is theirs, and it never guesses at the waitlist.
Why won't it tell parents our ratios?
Unless your website publishes them, it won't. A figure taken from anywhere else is one you'd have to stand behind to a parent, and possibly to your licensing inspector.
Can it answer questions about child care assistance?
It'll say whether you accept it, because that's on your pages. Whether a family qualifies, and what they'd pay, is for the state program to say.
What if a parent asks about a specific child or an incident?
It won't engage, and it won't confirm whether a child is enrolled. It takes a name and number so the director can call, because those conversations belong with a person.
Will it say we're state-licensed or accredited?
Only if your website says so, and only in its words: a license number, a state quality rating or NAEYC accreditation exactly as published. It never adds one you haven't claimed.
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