Why it matters
The enquiry that arrives after bedtime
A parent going back to work in January starts looking in September, and does the looking at ten at night once the house is quiet.
What they want to know is simple: do you take her age, what are the hours, what does it cost, and can we come and see it. Every one of those is on your website, and none of them needs the manager.
What they must not be told is that a place is theirs. Places get confirmed by the setting, after a conversation, and a chatbot that promises one has made a promise you may not be able to keep.
- 78,926child day care businesses had paid staff in the US in 2024, employing 983,412 people between them.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 624410)
- $627was the average weekly wage in the sector in 2024, the lowest of any business type this product supports. Staff time spent repeating opening hours on the phone is time the setting can least afford.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 624410)
- State-setis how staff-to-child ratios work: every state sets its own, and they differ by age band. The assistant states no ratio your setting hasn't published, because a number from anywhere else is one you'd have to answer for.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 624410)
Example conversation
A parent looking for a January place
- Your site says you usually have preschool space. Can you hold a place for my daughter from January?
The one thing the assistant must never do
- Places are confirmed by the nursery rather than by me, so I can't hold one, but I can make sure the right person picks this up. How old is your daughter, and when would you be looking to start?
No place offered, no waiting-list position implied
- She's three, and January. How many staff per child do you have in that room?
- That's one for the manager, who can tell you exactly how the rooms are staffed. Would you like to come and see it? Show-rounds are on Wednesday afternoons.
States no ratio, and moves to the visit
- Yes please. We're on about $41,000 a year, would we get the subsidy?
- Eligibility is decided by the state programme rather than by us, so I wouldn't want to guess. We do accept the subsidy, and the nursery can talk you through how it works. What's your name and the best number?
No eligibility judgement, and it doesn't record what they earn
- New enquiry · Parent of a 3-year-old · Looking to start in January · Wants a Wednesday show-round · Asked about subsidy
Texted and emailed to you, with no child details in it
What customers ask
What parents ask before they visit
- Do you have any spaces for a two-year-old?
- What ages do you take?
- How much are your fees?
- What are your opening hours?
- Do you take funded hours or the subsidy?
- Can I come and look round?
- Are you open during the school holidays?
- How long is the waiting list?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Never offers or holds a place
It says places are confirmed by the setting, and takes the details so the manager can confirm one. It also never says someone is on the waiting list or where on it they are.
States no ratio you haven't published
Ratios are set by the state and differ by age band. A number from general knowledge would be one you'd have to stand behind, so it sends the question to the manager.
Asks the least it can about the child
Age in years, and when they'd like to start. Never a date of birth, a full name, medical details, allergies or a school, and never a parent's workplace, hours or address.
Books the show-round
Through your booking page, or real free times from Google Calendar, with the enquiry texted to you either way.
Rules it follows
Privacy and promise rules it follows
No place is ever offered
It never offers, confirms, holds or promises a place, and never says a family is on the waiting list or where they are on it. It says the setting confirms places and takes the details so you can.
No ratios, group sizes or licence conditions
Beyond what your website publishes. Every state sets its own staff-to-child ratios and they differ by age band, so anything quoted from elsewhere is a figure you would have to answer for.
Subsidy is the programme's decision
It never says whether a family qualifies for funded hours or a subsidy, how many hours they'd get, or what they'd pay. It says the programme decides and that the setting can explain how it works.
No child, family or staff member is ever discussed
It never discusses a named child, a named family, a member of staff, or anything that happened at the setting, and never confirms whether a particular child attends.
No advice about a child
It never gives advice on development, behaviour, sleep, feeding, toilet training, allergies or health, and never says whether the setting can meet a child's additional needs. It says the manager talks that through in person.
No safety or quality claims
It never says the setting is safe, the safest, better than another, or outstanding, and never states an inspection rating or licence number your site hasn't published.
The least data it can take
It asks the child's age in years and when they'd like to start, and nothing else about the child. No date of birth, full name, medical details, allergies or school, and no parent's workplace, working hours or address. Where a parent volunteers any of it, it isn't repeated back or written into the enquiry.
Fees and hours only as published
It states fees, deposits, notice periods, funding and opening hours only as your website states them.
What reaches you
What reaches your phone
Each enquiry arrives by text and email with what you need to call back, and nothing identifying about the child.
- Child's age
- 3 years
- Looking to start
- January
- Wants
- A Wednesday show-round
- Phone
- 555-0134
- Note
- Asked about the subsidy
Your tools
Works alongside your nursery software
- Brightwheel
- Famly
- Procare
- Blossom
Questions
Common questions
Will it tell a parent we have a space?
No. It never offers, holds or confirms a place, and never says where someone is on a waiting list. It says places are confirmed by the setting and takes the details so the manager can do it properly.
Why won't it tell parents our ratios?
Unless your website publishes them, it won't, because ratios are set by each state and differ by age band. A figure taken from anywhere else is one you'd have to stand behind to a parent and possibly to an inspector.
What does it ask about the child?
Their age in years, and when the family would like to start. That's all. No date of birth, no full name, no allergies, no medical details and no school, and nothing about the parent's workplace or hours.
Can it answer questions about funded hours?
It'll say whether you accept them, because that's on your pages. It won't say whether a particular family qualifies, how many hours they'd get or what they'd pay, because the programme decides that, not the nursery.
What if a parent asks about a specific child or an incident?
It won't engage. It never discusses a named child, a family, a member of staff or anything that happened at the setting, and never confirms whether a child attends. Those conversations belong with the manager.
Can it book show-rounds?
Yes. It sends parents to your booking page, or offers real free times from your Google Calendar, and texts you the enquiry either way.
Will it say we're Ofsted outstanding or state-licensed?
Only if your website publishes the rating or the licence number, and then only as published. It never calls a setting safe, the safest or better than another.
More business types
Built for other businesses too
- HVAC, plumbing and electrical
- Dentists
- Salons and spas
- Real estate agents
- Law firms
- Accountants and CPA firms
- Gyms and fitness studios
- Driving schools
- Tutors and tutoring centers
- Veterinary clinics
- Auto repair shops
- Medical clinics
- Roofing contractors
- Pest control
- Solar installers
- Cleaning services
- Moving companies
- Home improvement fitters
- Physiotherapy and chiropractic
- Med spas and aesthetics
- Insurance and mortgage brokers
- Online stores
- B2B SaaS companies
- Fintech companies