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AI chatbot for home improvement contractors that turns your own visitors into leads

Most home improvement lead generation means paying a service for homeowners it found, and often sent to other contractors too. This AI chatbot works on the homeowners already on your website. It answers them from your own pages while you're on a job, asks what they want installed and whether they own the home, and books the in-home estimate.

Try it free

Why it matters

Home improvement lead generation that starts with your own visitors

A homeowner spends two weeks looking at kitchens. Then, at 8:30 on a Wednesday night, she decides to ask three companies for a price.

You're on a job until six and writing estimates at nine. The other two companies have a contact form each. Yours answers her, explains that an installed price needs a measure, gives the lead time from your own pages, and books the in-home estimate.

She hasn't got a price yet. She has an appointment with you, which is the only thing that was ever going to produce one. And she's your lead alone: she came from your website, not a list.

Example conversation

A kitchen inquiry at 8:30pm

A homeowner asks about price, a sale and cancelling in one chat. The notes show where the assistant holds back and why.
  1. How much for a new kitchen? I saw 30% off this month on your site.

    Price and the offer, in one message

  2. An installed kitchen is priced off the actual room, so the figure comes from the measure rather than from me. The in-home measure is free. Roughly how big is the kitchen, and what town are you in?

    No installed price, and no repeating the discount as a reason to hurry

  3. Medium sized, in Naperville. Do I need to order before the end of the month to get the 30%?
  4. I'd rather not put a deadline on an offer when I could get it wrong, so the team will confirm exactly what applies. Do you own the home? And what's your name and the best number to reach you?

    Never invents a deadline, and asks the question that qualifies the lead

  5. Yes, we own it. Ruth Iyer, 555-0166. If your rep comes out and I sign, how long do I have to cancel?
  6. Cancellation rights depend on how and where a contract is signed, so that's one for the contract and the team rather than a figure from me. They'll go through it with you at the estimate.

    No cancellation window stated, ever

  7. New lead · Ruth Iyer · 555-0166 · Naperville · Kitchen remodel, medium

    Emailed to you while she's still on your site

Try a sample

Ask a sample assistant yourself

This one works for a made-up business, under the same rules a real business of this type gets. Ask it a few questions and watch what it answers, what it hands to a person and what it takes down.

Sample Windows & Kitchens

Sample

A sample home improvement company, made up for this demo.

Nothing loads until you tap. No account, and nothing you type is saved.

What customers ask

What homeowners ask before an in-home estimate

  • How much for a new kitchen?
  • Is the in-home estimate free?
  • How long from order to installation?
  • What warranty do I get?
  • Can I see samples in a showroom?
  • Do you work in my area?
  • Do you offer financing?
  • Do I need a permit for this?

It answers these from your own website, and hands over any it can't.

What it does

What it does for you

  • Explains why an installed price needs a measure

    Then offers the measure and takes the details, rather than inventing a per-window or per-kitchen figure that the estimate will contradict.

  • Never manufactures urgency

    No today-only price, no offer that expires when the rep leaves, no limited number of installations. If your site publishes an offer, the team confirms what applies rather than the chat putting a clock on it.

  • Asks whether they own the home

    A renter usually needs the landlord's sign-off before replacing windows or a kitchen. Finding out on the website saves an estimate slot that was never going to convert.

  • Books the in-home estimate

    Through your booking page, or into a free slot on your Google Calendar, at the length you set and with the notice you choose, two hours unless you change it, so nobody lands in a slot you're already driving to.

Rules it follows

Selling and claim rules it follows

These are written into how the assistant behaves for home improvement contractors. Your contracts, cancellation notices, warranties and license numbers are still yours to get right. The assistant never adds to them.

What reaches you

What lands in your inbox

Each lead arrives by email with enough to book the estimate: who, what they want and where. Whether they own the home is on the lead in your dashboard.

New leadjust now
Name
Ruth Iyer
Phone
555-0166
Area
Naperville
Job
Kitchen remodel, medium

Your tools

Works alongside your estimating and CRM software

It doesn't replace your estimating, design or job management software, and it doesn't connect to them directly. Each lead reaches you by email, and a webhook can pass it through Zapier or Make into the CRM your office runs on. Homeowners who want to pick a time go to the booking page you already have.

Questions

Common questions

Is this instead of buying leads from Angi or HomeAdvisor?

It's a different source, and you can use both. Lead services send you homeowners they found. This works on the homeowners who already found you, on your own website, and each lead goes only to you. You pay a monthly plan price, not a fee per lead. More on lead generation from your own website.

Is it worth the cost for a small remodeling company?

Try it before you decide. The Free plan answers 100 customer messages a month with no card, and paid plans start at $19 a month. Paste your website address and it reads your pages in about a minute, then add one line of code to your site or install the WordPress plugin. Every lead it takes is listed in your dashboard, so after a month you can count the estimates it booked.

Will a chatbot put off homeowners who want to talk to a person?

It says it's an AI assistant at the top of every chat, and a Talk to a person button sits under the message box the whole time. Someone who taps it gets asked for a name and number, and you get an alert. Nobody has to argue with it to reach you.

Will homeowners worry their details get sold?

Many do, because one quote form elsewhere can bring calls from several companies. The lead from your chat goes to you and nobody else. It isn't shared with other contractors or sold.

What happens to a lead that comes in at 10pm?

It answers at 10pm the same way it does at noon and emails you the lead straight away. Remodeling has no emergencies, so if you haven't tapped to say you've got it, the reminder waits until your opening time rather than waking you.

Will it give a price per window?

Only if your website publishes one for exactly what they asked, such as a starting price for a standard double-hung window. Otherwise it says the price comes from the measure and offers the free estimate, which is what produces a real number anyway.

Similar businesses

Close to yours

Before you start

More business types

Built for other businesses too

Try it on your own website

Your customers are asking right now

Paste your website and see your assistant answer as your business. It takes about a minute.

  • No account needed
  • No card
  • Free plan forever

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