Why it matters
The AC that stops on a hot evening
A homeowner's air conditioning quits on a hot evening. They open three local HVAC websites and call the first. You're finishing a job and can't pick up, so it goes to voicemail.
They hang up without leaving a message and call the next company, which answers and books the morning slot. Tomorrow you'll see a missed call from a number you don't know, and the job, and probably the maintenance contract after it, has already gone.
The smallest shops lose the most after hours, because the person who'd answer is the person doing the work.
- 9%of calls to small shops (under 5 technicians) became booked jobs after 6pm, down from 26% in the morning.ServiceTitan, 3,000+ trade businesses, 2022 (vendor data)
- 52%of callers to home-services businesses got to speak with a person.Invoca, Home Services Benchmarks 2026 (vendor data)
- $978was the average a homeowner spent on an emergency project in 2024.Angi, 2024 State of Home Spending (survey, vendor data)
Example conversation
A burst pipe at 10pm
- Water's coming through my kitchen ceiling. Can someone come tonight?
Recognizes an emergency and takes details before anything else
- That sounds urgent. If you can, turn off the water at the main shutoff valve. What's your name, number and address? We'll call you right back.
Uses the emergency guidance on your site
- Dana Lee, 555-0101, 42 Oak Street 60614.
- Thanks, Dana. We cover 60614, and emergency service calls after 6pm have a $120 trip fee, as our site says. I've sent your details to the team now.
Checks your service area and quotes only your published fee
- URGENT lead · Dana Lee · 555-0101 · 42 Oak Street 60614 · Leak through kitchen ceiling, tonight
Emailed to you, marked URGENT
Try a sample
Ask a sample assistant yourself
Sample Plumbing, Heating & Electric
SampleA sample plumbing, heating and electrical business, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What homeowners ask before they book a service call
- Can someone come out today, or tonight?
- Do you cover my zip code?
- What's your diagnostic or trip fee?
- Roughly how much is a new water heater?
- Are you licensed and insured?
- Which brands do you service?
- Do you offer financing on a new system?
- Do you have maintenance plans?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Sorts emergencies from routine jobs
A leak, no heat or a tripping panel gets contact details taken first and an urgent alert sent to you.
Checks the service area
Confirms the address or zip code against the areas your website lists, or against the ZIP codes and towns you list in Settings. The lead's alert then says inside or outside your area, before you drive anywhere.
Quotes only what you publish
Diagnostic fees, trip charges and price ranges from your site, always as estimates pending inspection.
Books the visit
Routine jobs go to your Housecall Pro or Jobber booking page, or into a free slot on your Google Calendar at the visit length you set. Emergencies never get a booking slot. They go to you.
Rules it follows
Safety and pricing rules it follows
Life safety first
A gas smell, a carbon monoxide alarm or sparks gets the official advice first: leave the building and call 911 from a safe place. Booking comes after.
No do-it-yourself instructions
Gas, electrical and refrigerant work is licensed work. It never gives troubleshooting steps. It takes the job details for you.
Your published prices only
It never invents a price or an arrival time. The FTC tells homeowners to get written estimates, and an estimate is yours to give.
Licenses and warranties as stated
License numbers, insurance and warranty terms are quoted only as your website states them.
What reaches you
What reaches your inbox
Each lead arrives by email with enough to call back and quote.
- Urgency
- Emergency, tonight
- Name
- Dana Lee
- Phone
- 555-0101
- Address
- 42 Oak Street, 60614
- Job
- Leak through kitchen ceiling
Your tools
Works alongside your field service software
- ServiceTitan
- Housecall Pro
- Jobber
- FieldEdge
- Service Fusion
- Workiz
Questions
Common questions
How much does it cost for a small HVAC or plumbing shop?
There's a Free plan with 100 customer messages a month and no card, and paid plans start at $19 a month, the same price in July as in March. Paste your website address and it reads your services, service area and fees in about a minute. Then add one line of code to your site, or the WordPress plugin, and it's answering that evening.
Will homeowners know they're talking to AI?
Yes. Every chat is labeled as an AI assistant for your business before anyone types, and a Talk to a person button stays under the message box. Homeowners who want a human get one tap to ask, and you get the alert.
How is this different from an HVAC or plumbing answering service?
An answering service picks up your phone and takes a message from a script. This answers the people on your website, in the day and after hours, and it can answer the service-area and diagnostic-fee questions from your own pages before it takes the details. It doesn't answer calls, so you can keep the answering service for the phone.
Can it handle after-hours emergencies?
It gives safety advice first where life is at risk, takes the details and sends you an urgent email alert straight away. If your website advertises 24/7 or emergency service, Wake me for emergencies starts switched on, so an urgent lead at night is chased like one in the day: one reminder after 5 minutes if nobody taps I've got this, and your backup contact after 15 if you've added one. You can turn it off in Settings, and you still decide whether to roll a truck.
Will it tell customers whether the diagnostic fee comes off the repair?
Only when your website says it does. Homeowners ask it a lot, so if your fee is credited toward the repair, say it on your pricing page and the assistant will repeat it. If the page is silent, it says the team will confirm.
What happens in a heat wave when everyone messages at once?
Each visitor gets an answer straight away, so the website never has a queue. You still have the same number of trucks, so emergencies arrive marked URGENT and you can work the callbacks in order. If a busy month uses up your plan's messages, it doesn't bill you more unless you've switched on auto top-up: answers pause until the 1st and the chat shows a contact form, so customers can still leave their details.
Can it help homeowners who write in Spanish?
Yes. A homeowner who writes in Spanish gets answers in Spanish, drawn from your English pages, and you get the same lead alert.
Similar businesses
Close to yours
- Roofing contractorsAn AI chatbot for roofing contractors: answers homeowners on your website 24/7, puts leak safety first and emails you each lead. Website chat, not phone calls.
- Pest controlAn AI chatbot for pest control companies: answers visitors from your own pages, books inspections, never calls a treatment safe and emails you each lead.
- Home improvement contractorsAn AI chatbot for home improvement contractors: lead generation from your own website. It answers homeowners, books in-home estimates and emails you each lead.
Before you start
More business types
Built for other businesses too
- Dentists
- Salons and spas
- Real estate agents
- Law firms
- Accountants and CPA firms
- Gyms and fitness studios
- Driving schools
- Tutors and tutoring centers
- Veterinary clinics
- Auto repair shops
- Medical clinics
- Solar installers
- Cleaning services
- Moving companies
- Physical therapy and chiropractic
- Med spas and aesthetics
- Daycare and child care
- Insurance agents and mortgage brokers
- Online stores
- B2B SaaS companies
- Fintech companies