Why it matters
What an ecommerce chatbot hears before the checkout
Someone has a jacket in their cart at eleven at night. It's a present for Saturday. They want to know if it will arrive in time and whether it can go back if it doesn't fit.
Your shipping page and your returns policy answer both. But they're three taps away, the shopper is on their phone, and nobody is answering the contact form until Monday.
The assistant answers from those two pages in the time it takes to ask, gives your delivery times as the estimates they are, and never promises Saturday. What it can't do is look an order up, and it says so, taking the order number for your team instead.
- 17.1%of all US retail sales were made online in the second quarter of 2026, $340.2 billion of them.US Census Bureau, Quarterly Retail E-Commerce Sales, Q2 2026 (released August 2026)
- 20%of shoppers who abandoned a checkout said delivery was too slow, and 13% said the returns policy wasn't good enough. The assistant can at least make your delivery times and returns policy easy to find before they give up.Baymard Institute, cart abandonment rate statistics
- 30 daysis when an order must ship if a store states no time at all, and any time a store does state needs a reasonable basis. The assistant repeats your published times and never makes up its own.FTC Mail, Internet or Telephone Order Merchandise Rule, 16 CFR 435.2
Example conversation
A late-night question before checkout
- If I order this jacket tonight will it get here by Saturday? It's a birthday present.
The question every store gets
- Standard shipping takes 3 to 5 business days and express takes 1 to 2. Those are estimates rather than guarantees, so I can't promise Saturday, but express is the best chance.
Your published times, never a promised date
- And if it doesn't fit?
- You can return unworn items with tags within 30 days for a refund or an exchange, and return shipping is free in the US.
Your returns policy, in substance exactly
- Great. Also my last order #48213 never showed up.
- I'm sorry about that. I can't look orders up from here, so I'll pass it to the team. What's your name, and the email you ordered with?
Says plainly it can't see orders, and takes what the team needs
- Dana Ruiz, dana@example.com
- Asked for you · Dana Ruiz · dana@example.com · Order #48213 hasn't arrived · They asked: “my last order #48213 never showed up”
Emailed to you with the order number, ready to look up
Try a sample
Ask a sample assistant yourself
Sample Leather Goods
SampleA sample online store, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What shoppers ask before they buy
- How long does shipping take?
- Do you ship to Canada?
- Can I return it if it doesn't fit?
- Who pays for return shipping?
- What's it made of?
- Is there a size guide?
- Do you have any discount codes?
- Do you sell wholesale?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Shipping and returns, from your own policies
It gives your delivery times as your estimates and your returns policy in substance exactly: the window, the condition, who pays for return shipping.
Product questions your pages answer
Size guides, materials and care where your pages publish them. On a large catalog it reads your main pages, not every product, and passes specific product questions to you.
Order questions go to your team
It can't see orders, and says so. It takes the order number and the email it was placed under, and you get both in one message.
Wholesale inquiries become leads
Bulk, wholesale, corporate gifting and press inquiries are captured with a name, an email and a company, and sent to you.
Rules it follows
Advertising rules it follows
No promised delivery dates
It never says an order will arrive by a date. A store needs a reasonable basis for any shipping time it states, and your published times are the only ones it has, so it gives those as estimates.
No order status, ever
It never says where an order is, that it has shipped, that a refund has gone through or that something is in stock, unless your site says so. It can't see your orders and won't pretend to.
Returns policy as written
It states your returns and refund policy as your site does, and never says a particular item will be accepted back. Your team decides that.
No invented deals
No sale, former price, percentage off, discount code or ending offer unless you publish it, and no “only a few left.” Under the FTC's pricing guides a former price has to be one you really offered for a reasonable stretch, so it only ever repeats yours.
No made-up reviews
It never says what customers think, never states a rating or a review count you don't publish, and never speaks as a customer. Fake and misrepresented reviews are banned outright under the FTC's reviews rule.
No origin or safety claims beyond yours
It never says where something is made, or that it is safe, non-toxic or hypoallergenic, unless your site says so. A Made in USA claim has its own legal standard, including on a website.
Card numbers stay out of the chat
Payment goes through your checkout. If someone types a card number, it tells them not to and doesn't repeat it.
What reaches you
What reaches your inbox
A question it can't answer arrives with what they asked, in their words, and the email they ordered under, so your team can look it up without writing back first.
- Name
- Dana Ruiz
- dana@example.com
- Needs
- Order #48213 hasn't arrived
- They asked
- My last order #48213 never showed up
Your tools
Works alongside your store platform
- Shopify
- WooCommerce
- BigCommerce
- Squarespace
Questions
Common questions
What does an AI chatbot for ecommerce cost, and how long does setup take?
The Free plan answers 100 customer messages a month with no card, and paid plans start at $19 a month, with no charge per resolution. Setup takes minutes: paste your store's address and it reads your pages in about a minute, then add one line of code to your theme or install the WordPress plugin on WooCommerce.
What stops it making up a product detail or a policy?
It answers only from facts it read on your pages, and each reply is labeled with the fact it came from. When your pages don't cover a question, it takes the shopper's email and passes the question to you rather than guessing. Ask it your own top questions before it goes on your store, and a correction you write is kept every time it re-reads your site.
Can it tell customers where their order is?
No. If most of your chats are “where is my order,” keep a tracking app for that and use this for the questions people ask before they buy. When someone does ask, it takes the order number and the email it was placed under and sends both to you.
We have 2,000 products. Does it know all of them?
No. You choose which pages it keeps: 10 on Free, and up to 200, 1,000 or 2,500 on the paid plans. Pick your shipping, returns and size guide pages and your best sellers. When a policy or a product changes, re-read those pages from the dashboard. A question about a product it hasn't read goes to you with the shopper's email.
Will it work on a headless or app-style storefront?
Only if your pages arrive with their text in them. It reads the page your server sends, so a storefront that builds everything with JavaScript in the browser gives it little or nothing to read. Standard Shopify and WooCommerce themes are fine. Paste your address into the free test and you'll know in a minute.
Can it answer shoppers in French or Spanish?
Yes. It replies in the language the shopper writes in, using the facts from your pages. After its first reply, the chat window's buttons switch to that language too. The greeting and suggested questions stay as you wrote them, so a store that sells mostly in another language should write those in that language.
Will it quote our prices?
Yes, exactly as your site publishes them, and you can switch price quoting off in Settings. It never works out a total, a discount or a shipping cost you haven't published.
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Before you start
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