Why it matters
The question a website cannot answer
Someone has been thinking about it for months and finally asks at 10:30pm: am I a good candidate, how many units would I need, and can I see your before-and-afters.
All three are questions a clinic answers at a consultation, with a face in front of it. A chatbot that answers them anyway has made a treatment claim, an individualized dosing claim and an implied results claim, in one message, on behalf of a clinic that is regulated by a medical board.
This says the consultation decides, says what your pages say about the treatment, and books it. The inquiry becomes a booking and nobody has promised anything.
- 10,488medical spas were operating in the US in 2023, up from 8,899 in 2022.American Med Spa Association, 2024 Medical Spa State of the Industry
- 81%of medical spas are a single location, according to the American Med Spa Association's 2024 industry report.American Med Spa Association, 2024 Medical Spa State of the Industry
- Doesn't cureis the FTC's verdict on the 'results not typical' disclaimer: it does not fix a deceptive claim. A before-and-after showing dramatic results needs a clear disclosure of what a typical client can expect, which is why the assistant offers neither photos nor promises.FTC, Health Products Compliance Guidance
Example conversation
A candidacy question at 10:30pm
- I'm 34 with frown lines. Am I a good candidate for injectables, and how many units would I need?
Two questions only a consultation can answer
- That's exactly what the consultation is for, and ours is free and takes about half an hour. I wouldn't want to guess at whether a treatment suits you or how much of it you'd need. Would you like me to get you booked?
No candidacy judgement, no dose, no outcome
- Can you send me your before-and-after photos? Your site says results are guaranteed for a year.
- I'm not able to send photos or promise how long anything lasts. The team can talk you through what to expect at the consultation, where they can actually look at you. What's your name and the best number?
Never offers a gallery, never repeats a guarantee
- Marta Kovac, 555-0192. I haven't been to you before. I'm 12 weeks pregnant, is the peel still okay?
- That's a question for the clinician rather than me, and they'll go through it with you before anything is booked. I've passed your details on and someone will call.
No medical reassurance, and the detail isn't written into the lead
- New lead · Marta Kovac · 555-0192 · Consultation, injectables and a peel
Emailed to you with no medical detail. New client is on the lead in your dashboard
Try a sample
Ask a sample assistant yourself
Sample Med Spa
SampleA sample med spa, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What clients ask a med spa chatbot before they book
- How much is a treatment?
- Do I need a consultation first?
- How much downtime is there afterwards?
- Am I a good candidate for this?
- Who would be doing the treatment?
- How do I book an appointment?
- What are your opening hours?
- How long do the results last?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Sends candidacy and dosing to the consultation
It never says someone is a good candidate, how many units or sessions they'd need, or how long a result lasts. It says the consultation decides, and books it.
Offers no photographs and repeats no testimonials
Not even the ones on your own website. Your gallery can carry the disclosures the FTC expects around it; a chat message lifting an image out of that context cannot.
Never asks about medical history
No medications, no pregnancy, no skin conditions, no previous treatments, and nothing about what someone dislikes about their appearance. Volunteered details are neither repeated back nor written into the lead.
Knows which post-treatment symptoms are urgent
Difficulty breathing, swelling of the face or throat, vision changes, skin turning white or gray and painful, or severe pain get told to call 911. Everything else gets told to contact the clinic straight away.
Rules it follows
Claim and privacy rules it follows
No outcome, no duration, no dose
It never says what a treatment will do for someone, how long it will last, how many sessions they need, or that they're a good candidate. A consultation decides all four.
No guarantees, and no disclaimer to hide behind
It never says results are guaranteed, permanent, dramatic or typical. The FTC requires competent and reliable scientific evidence for a health claim, and its Health Products Compliance Guidance states that attempts to disclaim dramatic results with 'results not typical' don't cure the deception. So the claim isn't made at all.
No before-and-after photos, no testimonials
It never describes, offers or points to before-and-after images, and never repeats a testimonial or review, even one on your own site. A before-and-after needs a clear disclosure of what a typical client can expect, proximate to the claim, which a chat reply cannot provide.
FDA language only as you publish it
It never says a product or device is FDA approved or cleared, or approved for a particular use, beyond repeating your website's own words.
Never safe, never painless, never no downtime
It never calls a treatment safe, risk-free, painless, free of downtime or free of side effects.
No medical advice, and no medical questions
It never says whether a treatment is suitable alongside a pregnancy, a medication, a skin condition or a previous reaction, and it never asks about any of them. Where a client volunteers one, it doesn't repeat it back or put it in the lead.
Urgent symptoms go to emergency care
Difficulty breathing, swelling of the face or throat, changes to vision, skin turning white or gray and painful, or severe pain after a treatment get told to call 911. Anything else gets told to contact the clinic immediately.
Practitioners only as named on your site
It never names a doctor as the supervising physician, or says who will carry out a treatment, unless your website names them.
Prices as published, no cancellation deadlines
It quotes prices, packages and memberships only as your site publishes them, and never states a cancellation or refund deadline.
What reaches you
What you get for each consultation request
The email alert gives you the name, the number and the treatment they asked about. The lead in your dashboard adds whether they're a new client, with the conversation kept alongside. Nothing medical a client volunteers goes into the lead.
- Name
- Marta Kovac
- Phone
- 555-0192
- New or existing
- New client
- Interest
- Injectables and a peel
- Wants
- A consultation
Your tools
Works alongside your practice software
- Boulevard
- Aesthetic Record
- Zenoti
- Mangomint
Questions
Common questions
Is this chatbot HIPAA compliant?
We don't call it that, and we don't sign HIPAA business associate agreements. It never asks about medical history, medications, pregnancy, skin conditions or past treatments, and if a client volunteers one it doesn't repeat it back or write it into the lead. The lead holds a name, a phone number or email, whether they're new, and the treatment and time they'd like. The conversation is kept with the lead in your dashboard, and what a client types goes to the AI model that writes the reply. The security page lists every provider. Check your own compliance needs before you go live.
What does it cost, and how long does setup take?
The Free plan covers 100 client messages a month with no card, and paid plans start at $19 a month. Paste your med spa's website and it reads your treatment and price pages in about a minute. Check what it says about consultations and who treats, then add one line of code or the WordPress plugin.
Is this the same as a med spa answering service?
No. A med spa answering service picks up your phone. This answers people on your website, at any hour, from your own treatment and price pages, and emails you each consultation request. It doesn't answer calls, so if most clients phone you, keep the answering service for the phone. For the hours your desk is closed, see after-hours chat.
We have a before-and-after gallery. Why won't it share it?
Because a before-and-after showing dramatic results needs a clear disclosure of what a typical client can expect, sitting right next to it. Your gallery page can carry that; a chat message lifting an image out of it can't. The FTC is explicit that a 'results not typical' line doesn't fix the problem either.
Will it quote treatment prices?
Only the ones your website publishes, exactly as published. It won't build a package price, estimate a course, or state a deposit or cancellation deadline.
Can it say who'll be doing the treatment?
Only if your site names them. It never names a supervising physician your website doesn't name, and never promises a particular injector will be the one in the room.
Can it book consultations straight into our calendar?
Yes, if you connect Google Calendar: once it has a name and number, it offers four open times at the consultation length you set and puts the booking in your calendar. Otherwise it sends clients to the booking page you already use, and emails you the request either way.
Similar businesses
Close to yours
- Salons and spasAn AI chatbot for salon and spa websites: answers price, timing and policy questions in chat while you're with a client, then sends them to book.
- Medical clinicsAn AI chatbot for medical office websites: answers insurance, new-patient and walk-in questions from your pages and collects no patient data at all.
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