Why it matters
The security question at 6pm on a Friday
A buyer is building a shortlist for Monday's meeting. They need to know whether you integrate with their CRM, roughly what twenty seats cost, and whether you've got SOC 2.
Your integrations page answers the first. Your pricing page answers the second. The third depends on whether you've published it, and a chatbot that answers “yes” from general knowledge has just made a security claim on your behalf. A claim in your chat window is still your claim.
This answers the first two from your pages, says it'll have the team confirm the third if your site doesn't say, and takes a work email so the answer reaches them before Monday.
- 96,919software publishing businesses had paid staff in the US in 2024, employing 636,525 people between them.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 (NAICS 513210)
- $1 millionis what the maker of an AI accessibility plug-in agreed to pay under a 2025 FTC order, over claims that its tool could make any website meet accessibility guidelines.FTC, final order in accessiBe, April 2025
Example conversation
A shortlist question on a Friday evening
- Do you integrate with Salesforce?
The question on every shortlist
- Yes, there's a two-way Salesforce integration that syncs contacts and deals. It's on the Growth plan and above.
From your integrations and pricing pages, with the source shown
- Are you SOC 2 Type II certified? Our security team will ask.
- I don't want to guess on something your security team will rely on, so I'll have our team confirm it and send you the details. What's your name and the best work email to reach you?
Not published on the site, so never a yes
- Priya Shah, priya@northwind.example. We're Northwind, about 20 people. Could we see a demo next week?
- Thanks, Priya. You can pick a time for a demo here, and the team will have the security answer to you before then.
Offers your booking link and captures the lead
- New lead · Priya Shah · priya@northwind.example · Demo, Salesforce integration, needs SOC 2 answer · Next week
Emailed to sales; company and team size are on the lead in your dashboard
Try a sample
Ask a sample assistant yourself
Sample Scheduler
SampleA sample software company, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What buyers ask before a demo
- What does your product actually do?
- Does it integrate with HubSpot?
- How much is it for a team of 20?
- Is there a free trial, and do I need a card?
- Are you SOC 2 compliant?
- Where is our data stored?
- Can we cancel anytime?
- Can I see a demo?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Answers from your pages and your docs
Features, integrations, plans and setup, from your website and any documents you add, with the source shown under every answer.
Hands over what you haven't published
A security, compliance or integration question your site doesn't answer gets “let me have the team confirm”, never a guess, and you get the open question with the lead.
Qualifies without a form wall
Once someone is interested it asks for a work email, the company and the team size, and offers your demo booking page, inside the chat if it's on Calendly or Cal.com.
Existing customers reach the right place
Billing, login and bug questions get the account email taken and go to your team, with your help center or status page pointed to if you publish one.
Rules it follows
Claims rules this SaaS chatbot follows
No security or compliance claim you don't publish
It never claims SOC 2, ISO 27001, HIPAA, GDPR, encryption, data residency, uptime or an SLA unless your site states it, and then only in your words. The FTC acted against Zoom in 2020 over end-to-end encryption claims it said were overstated.
No capabilities, integrations or roadmap beyond your site
It never says the product does or integrates with something your site doesn't say, and never says a feature is coming. Overstating what software can do is a claim the FTC treats like any other.
Trial and cancellation terms as written
It states trial length, renewal, cancellation and refund terms as your site does, and never summarizes them as “cancel anytime” unless you do. Recurring charges sold online have to disclose their material terms before billing.
Published prices only
It quotes plans as your pricing page does. A custom quote, a discount or a price for a seat count you don't show goes to sales with the details.
No secrets in the chat
It never asks for a password, an API key, a token or a one-time code. If someone pastes one, it tells them to replace it and doesn't repeat it.
What reaches you
What reaches your sales team
The email says who they are, how to reach them and the question they're waiting on. Company and team size are on the lead in your dashboard and in the webhook.
- Name
- Priya Shah
- Work email
- priya@northwind.example
- Company
- Northwind
- Team size
- About 20
- Interest
- Salesforce integration; waiting on a SOC 2 answer
- Wants
- Demo next week
Your tools
Works alongside your sales stack
- HubSpot
- Salesforce
- Calendly
- Intercom
Questions
Common questions
What does it cost, and do we need a developer to set it up?
No developer. There's a free plan with 100 customer messages a month and no card, and paid plans start at $19 a month. Paste your website address and it reads your pages in about a minute; to go live, add one line of code to your site or install the WordPress plugin.
Someone asks if we're SOC 2 compliant and our site doesn't say. What happens?
It says it will have the team confirm, and takes a work email. It never answers yes from general knowledge, because a security claim made in your chat is a claim your company made.
Can it answer from our docs as well as the marketing site?
Partly. It reads pages on your own domain and its subdomains, such as docs.yourcompany.com, and by default it doesn't run their scripts, so docs that only appear once JavaScript loads can come through empty. A help center hosted on another domain can go in as uploaded documents (PDF, Word or text). It keeps what it reads as a summary of your product, pricing, integrations, security and trial terms, not every line, so a detailed how-to question goes to your team.
Will it promise features that are on our roadmap?
No. It describes what the product does today, as your site describes it. A question about something that isn't there yet goes to your team.
Can it handle support for existing customers?
Only as far as your public help content goes. It can't see accounts, so billing, login and bug questions get the account email taken and go to your team. It isn't a support desk, and doesn't pretend to be.
Will it quote a price for our enterprise plan?
Only what your pricing page shows. A custom quote, a discount or a contract term is a sales conversation, so it takes the details and passes them on.
Does it write leads into HubSpot or Salesforce?
Not natively. Leads arrive by email, and a webhook can pass them to HubSpot or Salesforce through Zapier or Make. If you need routing rules, lead scoring or a shared sales inbox, keep those in your CRM.
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Before you start
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