Why it matters
January 2nd, 9:15pm
Someone who has decided this is the year compares three gyms on their phone after the kids are in bed. They want to know whether the promotion includes classes, and whether there's a contract.
They message one gym on Instagram. The front desk doesn't check it until the next afternoon. They join the gym whose website answered both questions and let them book a free class there and then.
Neither question was about training. Both were about price and commitment, which your pages already answer, at an hour when nobody is at the desk.
- 81 millionAmericans were members of a gym, studio or fitness facility in 2025, a record.Health & Fitness Association, 2026
- 58%of 45 North American fitness brands never replied to a membership inquiry emailed during weekday business hours.Keepme, Time to Reply study, 2024 (vendor study)
- 4.7 yearswas the average time people stayed members of a health club in 2019.IHRSA 2021 Media Report (2019 data)
Example conversation
A prospect weighing up a membership
- How much is membership? Am I tied into a contract?
Answers from your pricing and membership pages
- Membership is $49 a month, and it's month to month, so there's no contract. Classes are included. Would you like to try a class free first?
States contract terms plainly, then offers your trial
- Yes. I had knee surgery last year though, is HIIT OK for me?
- I can't advise on that, and it's worth checking with your doctor. One of our coaches can talk it through with you before your first class. Can I take your name and number, and when suits you for a call?
No injury advice; hands over to a coach
- Jordan, 555-0188. Weekday evenings are best.
- New lead · Jordan · 555-0188 · Free class, coach to call first · Weekday evenings
Emailed to you before they've closed the tab, with nothing about the knee in it
Try a sample
Ask a sample assistant yourself
Sample Fitness Studio
SampleA sample gym and fitness studio, made up for this demo.
Nothing loads until you tap. No account, and nothing you type is saved.
What customers ask
What people ask a fitness chatbot before they join
- How much is membership, and are there sign-up fees?
- Is it month to month, or a contract?
- Can I try it before I join?
- What's on the class schedule?
- Do you have childcare, a pool, parking?
- Is personal training included?
- Can I freeze my membership?
- How do I cancel?
- I'm a complete beginner. Is this for me?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Answers pricing and contract questions
Membership prices, fees, contract length and what's included, straight from your website, so nobody has to wait for the front desk.
Offers the trial at the right moment
When someone is deciding, it offers your free class, day pass or tour, because that's what turns interest into a visit.
Books the trial class
Sends them to the class booking page you already use, Mindbody or otherwise, or offers a tour time from your Google Calendar.
Passes on what matters
Injuries, medical questions and personal-training inquiries go to your team, with the details already taken.
Rules it follows
Built around the rules gyms work under
Never obstructs a cancellation
The FTC sued LA Fitness in 2025 over hard-to-cancel memberships. Asked how to cancel, the assistant gives your published method plainly and never talks anyone out of it.
State cancellation rules, respected
New York's health club law says clubs must accept a cancellation by methods including email and their website. California's automatic renewal law says someone who joined online must be able to cancel online. It never adds a step your policy doesn't have.
No health, injury or nutrition advice
The American Council on Exercise tells trainers not to diagnose, treat injuries or prescribe diets. The assistant goes further: it gives no advice at all, suggests checking with a doctor and hands the person to your staff.
Current prices and promotions only
It quotes offers as your site shows them now, so there's no promise from an old page to dispute later.
What reaches you
What your front desk gets
Each new lead reaches the inbox you choose while they're still deciding.
- Name
- Jordan
- Phone
- 555-0188
- Interested in
- Free class, coach to call first
- When
- Weekday evenings
Your tools
Works alongside your gym software
- Mindbody
- ABC Glofox
- ClubReady
- Club OS
- Zen Planner
- PushPress
- Mariana Tek
- WellnessLiving
Questions
Common questions
What does it cost, and do I have to write all the answers?
The Free plan covers 100 customer messages a month with no card, and paid plans start at $19 a month for one location. You don't write the answers: paste your gym's website and it reads your membership, class and trial pages in about a minute. You only add an answer where your site is silent. To go live, paste one line of code into your site or install the WordPress plugin.
Is this a workout coach for my members?
No. It's for your website visitors who are deciding whether to join: it answers their questions from your site and takes their details. It never gives training, injury or nutrition advice.
Mindbody and ABC Glofox have their own AI. Why use this?
If your gym software's own assistant already answers your website visitors well, you may not need this. It suits gyms that want an assistant that answers only from their own website, works on any site builder, and emails each lead straight to you. It doesn't write leads into your gym software, which theirs can.
Will a gym chatbot make up a price or a promotion?
It answers only from your pages, so an old promotion page that's still live is the real risk. Take the page down, or drop it from the pages the assistant keeps. Any fact you correct in the dashboard outranks your website from then on.
What happens when nobody is at the front desk, or I'm coaching a class?
It keeps answering website visitors from your pages, and anyone who taps Talk to a person is asked for a name and number so your team can follow up. You get the email alert at once, whatever the hour. Any reminder waits until you open, because a gym inquiry is never an emergency.
How do I get more gym members from my website?
Answer the questions that stop people joining at the moment they ask: price, contract, classes, a free trial. Then make booking the trial one step. That's the job this does, day and night. More on turning website visitors into leads.
Similar businesses
Close to yours
- Physical therapy and chiropracticA physical therapy chatbot for your clinic website: answers referral and insurance questions from your pages, books appointments, never asks about symptoms.
- Salons and spasAn AI chatbot for salon and spa websites: answers price, timing and policy questions in chat while you're with a client, then sends them to book.
Before you start
More business types
Built for other businesses too
- HVAC, plumbing and electrical
- Dentists
- Real estate agents
- Law firms
- Accountants and CPA firms
- Driving schools
- Tutors and tutoring centers
- Veterinary clinics
- Auto repair shops
- Medical clinics
- Roofing contractors
- Pest control
- Solar installers
- Cleaning services
- Moving companies
- Home improvement contractors
- Med spas and aesthetics
- Daycare and child care
- Insurance agents and mortgage brokers
- Online stores
- B2B SaaS companies
- Fintech companies