Why it matters
January 2nd, 9:15pm
Someone who has decided this is the year compares three gyms on their phone after the kids are in bed. They want to know whether the promotion includes classes, and whether there's a contract.
They message one gym on Instagram. The front desk doesn't check it until the next afternoon. They join the gym whose website answered both questions and let them book a free class there and then.
- 81 millionAmericans were members of a gym, studio or fitness facility in 2025, a record.Health & Fitness Association, 2026
- 58%of emails sent to 45 North American clubs during business hours got no reply at all.Keepme, Time to Reply study, 2024 (vendor study)
- 4.7 yearswas the average membership tenure: a member who joins is worth years of dues, not one month.IHRSA 2021 Media Report (2019 data)
Example conversation
A prospect weighing up a membership
- How much is membership? Am I tied into a contract?
Answers from your pricing and membership pages
- Membership is $49 a month, and it's month to month, so there's no contract. Classes are included. Would you like to try a class free first?
States contract terms plainly, then offers your trial
- Yes. I had knee surgery last year though, is HIIT OK for me?
- I can't advise on that, and it's worth checking with your doctor. One of our coaches can talk it through with you before your first class. What's your name and number?
No injury advice; hands over to a coach
- Jordan, 555-0188.
- New lead · Jordan · 555-0188 · Wants a free class · Mentioned knee surgery, wants a coach to call
Arrives by text and email in seconds
What customers ask
What people ask before they join
- How much is membership, and are there sign-up fees?
- Is it month to month, or a contract?
- Can I try it before I join?
- What's on the class timetable?
- Do you have childcare, a pool, parking?
- Is personal training included?
- How do I cancel?
- I'm a complete beginner. Is this for me?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Answers pricing and contract questions
Membership prices, fees, contract length and what's included, straight from your website, so nobody has to wait for the front desk.
Offers the trial at the right moment
When someone is deciding, it offers your free class, day pass or tour, because that's what turns interest into a visit.
Books the visit
Sends them to your class booking page, or offers real free times from Google Calendar.
Passes on what matters
Injuries, medical questions and personal-training inquiries go to your team, with the details already taken.
Rules it follows
Built around the rules gyms work under
Never obstructs a cancellation
The FTC sued LA Fitness in 2025 over hard-to-cancel memberships, and states such as New York and California have their own rules. Asked how to cancel, it gives your published method plainly, never talks anyone out of it.
No health, injury or nutrition advice
Even trainers are advised not to diagnose, treat injuries or prescribe diets. The assistant goes further: it gives no advice at all, suggests checking with a doctor and hands the person to your staff.
Current prices and promotions only
It quotes offers as your site shows them now, so there's no promise from an old page to dispute later.
What reaches you
What reaches your phone
Each new lead arrives by text and email while they're still deciding.
- Name
- Jordan
- Phone
- 555-0188
- Interested in
- Free class, then membership
- Note
- Knee surgery last year, wants a coach to call
- Best time
- Weekday evenings
Your tools
Works alongside your gym software
- Mindbody
- ABC Glofox
- ClubReady
- Club OS
- Zen Planner
- PushPress
- Mariana Tek
- WellnessLiving
Questions
Common questions
Is this a workout coach for my members?
No. It's for your website visitors who are deciding whether to join: it answers their questions from your site and takes their details. It never gives training, injury or nutrition advice.
How do I get more gym members from my website?
Answer the questions that stop people joining, right when they ask: price, contract, classes, a free trial. Then make booking the trial one step. That's the job this does, day and night.
Can it book a free trial, tour or class?
Yes. It links to the booking page you already use, or offers real free times from Google Calendar.
Can it answer membership pricing and cancellation questions?
Yes, from what your website publishes. For cancellations it gives your published method plainly and never discourages anyone.
Does it work with my gym management software?
It works alongside it. Leads come to you by text and email, or to your other tools through a webhook.
More business types
Built for other businesses too
- HVAC, plumbing and electrical
- Dentists
- Salons and spas
- Real estate agents
- Law firms
- Accountants and CPA firms
- Driving schools
- Tutors and tutoring centers
- Veterinary clinics
- Auto repair shops
- Medical clinics
- Roofing contractors
- Pest control
- Solar installers
- Cleaning services
- Moving companies
- Home improvement fitters
- Physiotherapy and chiropractic
- Med spas and aesthetics
- Nurseries and childcare
- Insurance and mortgage brokers
- Online stores
- B2B SaaS companies
- Fintech companies