Why it matters
The Saturday-evening hailstorm
A hailstorm passes on Saturday evening and a water stain starts spreading across a bedroom ceiling. The homeowner finds two roofers online. One website has a phone number that goes to voicemail. The other has a form that promises a reply within one business day.
On Sunday morning a crew knocks on the door, offers to 'handle the insurance' and says the deductible won't be a problem. The homeowner signs.
Your website could have answered on Saturday night: safety first, the address and leak details taken as urgent, and your own published words on how you work with insurance claims.
- 1 in 35insured homes filed a wind or hail claim each year, on average, from 2018 to 2020.Triple-I, homeowners insurance facts (ISO data, 2018-2020)
- 25,307residential roofing contractor locations had paid staff in the US in 2024, with 135,211 jobs between them.US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024
- $10,000per violation is the most Florida can fine a contractor who breaks its rules on deductible waivers, gifts for inspections or claims, and coverage advice. What anyone does on the contractor's behalf counts as the contractor's own act.Florida Statutes 489.147, 2026
Example conversation
A leak by the ceiling light at 11pm
- Water is dripping through my bedroom ceiling right next to the light. Can someone come tonight?
An active leak gets safety advice before anything else
- Please don't touch the light or anything electrical that's wet. Switch off power at the main breaker only if you can reach it without standing in water; otherwise call an electrician or the power company. Stay out of the room if the ceiling is sagging, and please don't go up on the roof or a ladder. What's your name, number and address, so we can call you straight back?
Safety first, then details taken as urgent
- Chris Walker, (555) 010-0174, 18 Maple Drive, 75201. Will my insurance pay for this? Another roofer said they'd take care of my deductible.
- Your insurance company decides what's covered, and the deductible is yours to pay; we can't cover or waive it. Our website says we inspect the roof and give you a written itemized estimate you can share with your insurer. Is insurance involved: yes, no or not sure?
No coverage promises, no deductible deals, insurance asked only as a flag
- Not sure yet.
- URGENT lead · Chris Walker · (555) 010-0174 · 18 Maple Drive, 75201 · Water coming through bedroom ceiling now · Insurance: not sure · Tonight
Texted and emailed to you in seconds
What customers ask
What homeowners ask before they book
- My roof is leaking right now in this storm, can someone come?
- Do you do free roof inspections?
- Will my insurance pay for a new roof?
- Can you help with my insurance claim?
- How much does a new roof cost?
- Are you licensed and insured?
- What warranty do you give?
- Do you work in my town?
It answers these from your own website, and hands over any it can't.
What it does
What it does for you
Puts safety first on an active leak
Water near lights or outlets, a sagging ceiling, a downed power line or a gas smell gets safety advice first. Then it takes the details and sends you an urgent alert.
Answers insurance questions carefully
It says the insurance company decides coverage, never offers to pay or waive a deductible, and describes your claim work only in the words your website uses.
Takes inspection and estimate requests
Address, what's wrong, whether water is coming in and whether insurance is involved, checked against the service area on your website.
Books the visit
Sends inspection and estimate requests to your booking page, or offers real free times from Google Calendar. Active leaks are sent to you rather than booked.
Rules it follows
Safety and insurance rules it follows
Safety first on an active leak
If water is near lights, outlets or the panel, it says not to touch wet electrical equipment and to switch off power at the main breaker only without standing in water, otherwise to call an electrician or the power company. It says to stay out of a room where the ceiling sags, stay away from downed power lines and call the power company, leave and call emergency services if they smell gas, and call 911 for anyone who has had an electric shock. That follows CDC and Ready.gov safety advice. It also asks them not to go up on the roof or a ladder and leaves that to your crew. Details come after.
Coverage is the insurer's decision
It never says insurance will pay for, cover or approve anything, never estimates what a claim is worth, and never says whether or how to file, what to claim or what a policy means. Florida Statutes 489.147 and Minnesota Statutes 325E.66 bar contractors from advising on coverage or interpreting a policy unless they're licensed public adjusters.
No deductible deals
It never offers, agrees to or hints at paying, waiving, absorbing or rebating a deductible. Asked, it says the business can't do that and the deductible is the homeowner's to pay. Texas Business and Commerce Code 27.02, Florida 489.147, Colorado C.R.S. 6-22-105, Minnesota 325E.66 and Kentucky KRS 367.628 all bar deductible promises of this kind.
No gifts or rewards tied to a claim
It never offers gifts, gift cards, cash, discounts or referral rewards tied to an inspection, an insurance claim or an insurance-paid job, even if your website mentions one. Florida 489.147, Minnesota 325E.66 and Kentucky KRS 367.628 bar inducements like these.
Never 'we'll handle your claim'
It never says you'll file, handle, negotiate or fight a claim, or speak for the homeowner with their insurer, even if your website says so. Where your site says it, it may say you inspect, give a written itemized estimate the homeowner can share with their insurer, and can talk to the adjuster about the repair once the homeowner has filed. Texas Insurance Code 4102.163 bars contractors from advertising to adjust claims, and Kentucky KRS 367.628 bars representing the owner on a roof claim.
No cancellation deadlines
It never states a deadline or says whether a contract can be cancelled. It says the contract and your business explain cancellation rights, which depend on the state and how the contract was signed. The FTC Cooling-Off Rule and state laws such as Colorado's, Minnesota's and Kentucky's set different windows with different triggers.
Prices, payments and promises as you publish them
It quotes a repair or replacement price only if your website publishes one, since a roof price depends on an inspection. It never tells anyone to pay before an insurance decision or to pay in full up front, and the FTC advises homeowners not to pay in full until the work is done. It invents no storm specials or limited slots, and gives license numbers, insurance and warranties only as published.
Insurance asked as yes, no or not sure
It asks whether water is coming in right now and whether insurance is involved, only as a flag for you. It never asks for the insurer, policy number, claim number, deductible or claim amount. The flag matters because insurance-funded jobs can bring notices you have to give, such as the deductible notice Texas requires in contracts of $1,000 or more expected to be paid from a claim.
What reaches you
What reaches your phone
Each lead arrives by text and email with enough to call back and plan the visit.
- Urgency
- Emergency, active leak
- Name
- Chris Walker
- Phone
- (555) 010-0174
- Address
- 18 Maple Drive, 75201
- Job
- Leak through bedroom ceiling after the storm
- Water coming in now
- Yes
- Insurance involved
- Not sure
- When
- Tonight
Your tools
Works alongside your roofing software
- JobNimbus
- AccuLynx
- Roofr
- Jobber
Questions
Common questions
How does it compare with a roofing answering service?
An answering service handles phone calls. This answers homeowners on your website, day and night, from your own pages. It doesn't answer your phone, so many roofers use both: the answering service for calls, and this for the website.
How does an answering service work?
A phone answering service picks up your calls, takes messages and passes them on. This does that job for your website chat: it answers questions from your pages, takes the homeowner's details and sends you each lead by text and email the moment it's captured.
Is this an AI receptionist for roofing companies?
It's an AI assistant for your website, clearly labeled as one in the chat. It answers website visitors, not phone calls, and hands anything your pages don't cover to you.
What does it say when a homeowner asks if insurance will pay?
That their insurance company decides what's covered. It never promises a claim will be paid, never offers to cover or waive a deductible, and never says you'll handle the claim. Where your website says so, it explains that you inspect and give a written itemized estimate they can share with their insurer.
Can it handle storm leaks after hours?
Yes. It gives safety advice first, takes the details as urgent and sends you an alert by text and email straight away. You can also choose to get reminders about urgent leads outside business hours. You decide whether to go out.
Will it quote roof prices?
Only prices your website publishes. Otherwise it says the price depends on an inspection and takes the details. You can switch price quoting off entirely in your settings.
Can it book roof inspections?
Yes. It sends homeowners to your booking page, or offers real free times from Google Calendar. Active leaks are sent to you as urgent leads rather than booked.
More business types
Built for other businesses too
- HVAC, plumbing and electrical
- Dentists
- Salons and spas
- Real estate agents
- Law firms
- Accountants and CPA firms
- Gyms and fitness studios
- Driving schools
- Tutors and tutoring centers
- Veterinary clinics
- Auto repair shops
- Medical clinics
- Pest control
- Solar installers
- Cleaning services
- Moving companies
- Home improvement fitters
- Physiotherapy and chiropractic
- Med spas and aesthetics
- Nurseries and childcare
- Insurance and mortgage brokers
- Online stores
- B2B SaaS companies
- Fintech companies